Political Campaign

Since 1972, youth voter turnout has been on the decline. According to the Child Trends Databank, 50 percent of Americans aged 18 to 24 participated in the 1972 presidential election (2015). Nearly three decades later, the percentage of young adults aged 18 to 24 who voted in the 2000 presidential election had dropped eighteen

Glittering generalities are a popular method of propaganda. It is used by many candidates to evoke emotion throughout society in an ethical manner. During the 2012 election, candidates Barack Obama and Mitt Romney used one-word slogans for their campaigns. Obama used the word “Hope” while Romney used the word “Believe”.(Document E). It proved to be effective for Obama, the winner of the election. This method would cost $100,000, which is a reasonable amount of money for this type of advertisement.

One successful strategy applied in political propaganda is “plain folks”. This strategy appeals to regular citizens in different ways, whether making the politician seem down-to-earth, homely, or simply relatable. One example of this is when candidates always seem to be rolling up their sleeves, wearing jeans, drinking beer, or doing some other “ordinary” activity. This gives politicians a more approachable and empathetic vibe, and is helpful in relating voters to the candidate, hence giving them a desire to vote. Another example of this is shown in Document C, through Stevenson’s song “I Love the Guv”. The lyric “I’d rather have a man with a hole in his shoe than a hole in everything he says” is a powerful example of this type of strategy, as it is making Stevenson just seem like another normal citizen. Although this strategy is extremely effective and quite ethical, it may be, at times, less than informative.

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

Gary Johnson's goal to make it to the debates stage this fall with Democratic presidential nominee Hillary Clinton and Republican nominee Donald Trump took a big leap forward on Monday, as his campaign blew past its one-day fundraising goal of $1.5 million and hauled in $1.7 million.

The “Daisy” ad was a political ad that aired during the 1964 presidential race between Lyndon B. Johnson and Barry Goldwater. The “Daisy” ad was produced by Johnson’s campaign and showed a young girl in a field with a daisy and then a nuclear explosion. After airing only once, it was pulled off the air due to it being viewed as very controversial. This ad was the first that played on fear and never even mentioned Goldwater’s name. Although it was pulled off the air the ad experienced ad amplification as news stations produced multiple stories on it causing it to play repeatedly when they showed

There are a plethora of controversial topics in the world today. Each issue has multiple sides that are trying to influence people's thoughts and gain their support. “Oil to Die For” and “Climate Change Debate: Last Week Tonight with John Oliver” are trying to do just that. Persuasion is an art, an art that is even more powerful influence with today's electronically based society. However, some sources are far more persuasive than others.

Persuading an audience can be done in several different fashions, one of which is Hugh Rank’s Model of Persuasion. Rank’s model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as “intensify.” While the second is to discredit it, which is referred to as “downplay.” Al Franken, Jeffrey Snyder, Harlan Ellison, and George Will, have all written persuasive articles about gun control.

Compared to The Democrats, who have raised a total of $363.9 million, The Republican Party falls short $169.4 million dollars in fundraising. This does not mean that the Democrats win the online campaigning battle overall. These numbers show that each campaign value donor contributions in different ways. For example, Bernie Sanders favors donations from grassroots organizations, which made up most of his campaign donations. Most of Donald Trump’s campaign donations come out of pocket, which play a huge factor in his campaign. This goes to show that campaigns utilize plays or tactics towards their target audience to raise funds. Also, there are various factors that play into determining which party wins the online campaigning battle. The amount of funds raised within a particular party does not determine the value, effectiveness, or digital presence of said party. The

The main point according Martin P. Wattenberg in Is Voting For Young People is that young people today do not vote during elections as much compared to other voting groups. Young people today are politically unengaged. “These state patterns of voting participation can be confirmed on the national level by the Census Bureau’s 2010 survey data. Among U.S. citizens under the age of 30 in 2010, only 24 percent reported that they voted.” (Page-188, IVYP) The low attendance of young people voting in Presidential elections indicates that young people do not care enough about politics to participate.

Another example of a simplistic persuasive technique was in a Ben Carson commercial. Although it is not Ben Carson deliberately acting for the commercial, it consists of “candid” videos of him. These videos include a multitude of clips of Ben Carson doing humanitarian things that would give his reputation a more gentle one. In the beginning of the video, it depicted him as relatable by using the simplistic persuasive technique “just plain folks.” For example, one clip of him talked about how he went to high school and graduated and ended with “just like you.” It depicted him as being someone who did normal things and was not in a completely different elite mindset. The pictures they showed made him look like a genuinely normal guy, which has

Back when the 2016 election was full-force, there was one candidate that drew in younger voters more than any other. He was a 76-year-old career politician. This man was Bernie Sanders, and even though my peers and good ol’ Sanders were insurmountably distant in age, he understood the political culture of the United States’ youth. He discussed issues that affected the kids of our future, such as education,

Political campaigns are very significant in American politics and elections. It is the period before the electorate makes political decisions in the form of elections. The attention of the citizens towards politics intensifies as the date of the elections draws near. The salience of voters improves as the election date draws near and could manifest in the form of increased media attention. Political discussions, campaign interest, strength of the intention to vote, and knowledge about the candidates are other manifestations of increased salience of voters. Another indication of improved intensity is the effort put by the candidates and their political parties in the campaigns. Parties increase their efforts in the

Persuasion is described as the deliberate process that intends to change an individual’s attitudes, behaviours or beliefs from their previous initial views and ways of behaving in society. Persuasive communication is widespread and evident all around us, including in central areas of politics, marketing and media. Burkholder et al’s (2003) findings support the idea that there are cultural differences evident in the effectiveness of persuasion, in which they found that shortly after the end of the Iraq war, surveys indicated that although Americans favoured the use of military action against Iraq by 2:1, Europeans opposed it by the same margin. There are four key factors that help influence persuasion amongst the masses, depending on their

Throughout the history of America young people have always played a crucial role in politics. The famous writer Srirangam Srinivas wrote, “Our country is not in the hands of lazy and corrupted old politicians, this country is ours i.e. youth”. Young people between the ages 18 to 25 are the future of this country and its political system. The young people of America have a responsibility to be involved with politics and with their civic duties. The youth in America must be involved in politics to ensure that America stays a country of freedom, and to combat the corruption in politics, they must also be involved with their civic duties in order to give back to their country and to leave a legacy of political and civic participation