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Political Campaign

Satisfactory Essays
Political Campaign

The persuasive technique that we used in making this video of is bandwagon, glittering generalities, card stacking and plain folks. Firstly, bandwagon which means to believe or to do something because other people are doing it explains well in our video whereby we shows that mostly teenagers are voting for the president, why not other teenagers do it as well. This creates ‘herd mentality’ where as a teenager I must vote and have rights to choose our president as other teenagers. Secondly, persuasive technique glittering generalities are adapt in making of our video. Glittering generalities an emotionally appealing phrase so closely related with highly valued concepts and beliefs that it carries opinion without supporting
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Meaning, this campaign is to attract the eligible young adult voters who are from 18 years old to 28 years old to vote for Obama in this coming election. Young adults are more likely won’t involve in politic not to mention election. They are not too concerned about the significance of election in the country so the participations in voting. According to the US Census Bureau, young adult voters between the ages of 18 through 24 have consistently voted at lower rates than all other age groups in every presidential election since 1962. The US Census Bureau’s voting data also shows that, on average, less than half eligible young adult voters will actually make it to the polls for a national presidential election We are targeting teenagers especially because of few reason. Firstly, this video are going to telecast and advertise in social media. The number of teenagers who using social media is high. The chance of them watching the video are also high. Mostly , the adult and older people rarely use social media such as Facebook, Twitter and YouTube. Since we are going to advertise this video in social media, we targeted teenagers. Other than that , young adult are easily influence. In Obama’s Plan, he included benefits such as offering jobs in manufacturing and education field will attract teenagers who is undergraduate who looking for jobs. They will believe that by voting for Obama , their future will be
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