Political Communication

2457 Words May 21st, 2000 10 Pages
Politics and the media have long been intimately involved with each other, with media strongly setting an agenda in which politics is very important. (Harris 1999,p.167) "Our perceived reality of the real world is largely a product of the media." (Harris 1999,p.186) It is not known which influences more but there are definitely two sides to the story. Many studies have been done to decide but each comes out with different answers. Many say that the media has more of an impact on politics than does politics on the media. "The two have always been natural adversaries." "Skewering each other in print and in conversation, but generally enjoying each other's company. (Forum)
It is the role of the mass media to keep the general public
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There is still argument for both sides but leaning more towards the media. Presidential elections, campaigns, and policies have always been important in the media and to the public. The media creates a political world that is the basis of the public's knowledge and the later behavior, such as voting for the president or any public official. The themes and issues that are repeated in the media become important to viewers. Those that are highlighted become especially influential when it comes to choosing a candidate. The media affects evaluations of presidents. Presidential approval is strongly influenced by how the media portrays the candidate to the public. For example, during the Gulf War, George Bush received bad publicity based on his performance with the war even though his prior economic performance was exceptional. (Edwards 1999, p329) The values in which people used to evaluate him on were influenced by what the media had to say. Particular televised political advertising, televised candidate events. And news articles also affect the preferences and opinions of the voters. For example, Bob Dole in the 1996 election. His age arose early from the media. During the primary election, over 800 news stories dealt with Dole's
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