Political Marketing

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

Commercials airing on the television or radio, the billboards on the side of the freeways trying to grab your attention to buy their product, even while scrolling through various social media platforms, we go through our day to day lives with advertisements all around us. In Jack Solomon’s essay, Masters of Desire: The Culture of American Advertising, he states that the main purpose of all these advertisements is to show us our unhappiness within the American dream. He goes on to describe the differences in these advertisements which are known as the populist ads and the elite ads. Solomon's description of the contradiction between populism and elitism very much affects the way advertising and media is portrayed in American society.

Despite my previous feelings towards the subject, what Rushcoff had to say about the marriage of marketing and politics was legitimate and sustained with evidence. Rushcoff talks about how easily they can manipulate the image of a candidate, everything from the cut of his hair, to the scuff on his shoes, so that the public sees what they (the marketers) want them to see, so they may be elected into office and then keep that power. Just like the way they would sell a product, marketing can also sell a man (or woman) and put him in power. But of course, what is advertised may not be what you really get and the population is coddled and pacified with other media to keep them occupied.

Since then, commercials have all had a similar format, appealing to your emotions, showing you why you need it. Emphasis is put on you rather than their products, and how much some products sold is unreal. This growth in the market for those advertised products isn’t refutable, and obviously politicians realized this technique works because they started using it too. There’s little doubt in my mind that it works for politicians just as much as it works for multi-million dollar corporations. Emphasis on emotional appeal rather than reason and logic is a big theme in this chapter, and Postman is correct in making it one because it is undeniably what changes our view on politics

For many years we have seen the political parties use advertising as their main agenda to reach the public attention. Edwin Diamond and Stephen Bates introduced to the world the four phases of political advertising (Trent& Friedenberg, 2000). In these phases the candidate gets the opportunity to introduce attack, show their beliefs and explain to the audience what they can do for the country as a whole. In the four phase of advertising there is also three rhetorical purposes that is use to draw characteristic to the ads which shows praise to the candidate’s virtues, attack or question their opponent and the effort to respond to their opponent. In the ads I choose from YouTube you can clearly see the different actions taken to show the world

Throughout recent years, television campaign advertisements have become predominant for various politicians. From the 1950s with Dwight Eisenhower’s first television campaign to today’s political campaigns and advertisements, political platforms have prospered on deceptive commercials and heresy. Advertisements like these are designed specifically to persuade voters and political debates. Indeed, some political campaigns may have genuine characteristics, numerous show pessimistic attitudes towards their opponents, the other parties. Political campaign advertisements have matured from simple radio or television advertisements to an extravagantly expensive industry worth millions of dollars. Members of the campaign staff work tirelessly to create the catchiest slogans, and gain viewer support in aspiration to win the campaign.

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

In the 2004 presidential ad campaigns between presidential candidates Kerry and Bush used a combination of mud slinging and fluffy promotion. I choose to watch several of the ad campaigns between Kerry and Bush. I noted Operation Iraqi Freedom and the War on Terror where in high swing during this particular election year.

Political candidates use different techniques in their campaigns, known as propaganda, to win against other competing candidates. Their main purpose is to gain more votes than their political opponents. What kind of propaganda campaign should we expect from a reliable candidate? In order for the propaganda to be successful, the propaganda needs to be informative, effective, and ethical. Three of the techniques that embrace these three principles are endorsements, plain folks, and coat-tailing.

Ruskin and Schor present the corruption of advertising on our children and in our daily subconscious (and conscious) lives in a compelling argument one can rally behind. It is important to think about the writer’s ideas of “advertising diminishing our sense of general well-being” because it affects each individual in society as well as society as a whole. (Ruskin and Schor, 491). It is affecting the self esteem of young women with unrealistic advertising on body image. It is affecting children who have purchasing power up to billions of dollars. Ruskin and Schor argue that it is even affecting government and state as crony capitalism comes into play. The authors introduce numerous examples in our community and nation of examples of commercialism

Modern day marketing correlates with the theme of psychological manipulation because they play with the viewer’s emotions. In “1984”, the Party uses signs reading, “Big Brother is watching you,” which has the citizens of Oceania expressing fear and paranoia. They also use “Two Minutes Hate” which is designed to use the shared hatred of the people against the supposed enemies of the Party to strengthen the Party's position among the people. With marketing, it’s not completely sinister alike the Party’s way of manipulation. The article “The Science of How Marketers (and Politicians) Manipulate Us” tells that marketers in order to sell their products, they play with our emotions by creating a story that’s irrelevant to their product to manipulate us in order to buy it. Same goes for political marketing, according to the article, political marking manipulates us to have an emotional approach to their ideas rather than a

     When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear

The United States has less than two weeks until the nation elects a new leader. Undecided voters need to make a secure decision to choose the most reliable candidate to run this country, but how will they make a final decision? One of the most effective ways to persuade citizens to vote is through television ads. Television ads reach out to almost everyone with access to cable or the internet. These political ads are used to convince citizens to choose a side through several techniques such as stating facts about the candidate being represented, mentioning the goals of the candidate, exposing the side effects of the opponent’s proposal, and incorporating a well-known public figure into the advertisement. This year, the current candidates, Hillary

Kyzer removes any lingering doubt about this hitherto destructive practice in the motivation to those seeking political appointment to civil service roles.

Promoting is a key a piece of campaigning. However the act of business promoting and the advancement of broad communications have given new knowledge and order to political publicizing. Publicizing in legislative issues, as ready to go, is as basic as letting people get a handle on that a competitor or policy choice exists, even as beverage commercials try to create brand distinguishment without making particular claims. On the other hand political publicizing can offer a more progressive and intricate guideline for supporting an applicant or policy. Publicizing can include both customary and new media, as well as signs and boards, print notices, standard mail, websites and email, and radio and TV spots. For the most part, signs and bulletins fulfill just general name distinguishment, though distinctive media in principle permit presentation of a candidate's experience or a policy's normal impacts. Sending letters and candidates websites are especially keen for exhibiting extra information in a setting where the only imperative is what amount of time an individual spends on reading. Applicants moreover seek after comparable objectives that they promote through non-media based occasions and activities like going to lawn grills, going to voters assemblies, and facilitating group gatherings. Any activities that give voters an opportunity to analyze and identify with a candidate, and to comprehend something about that competitor, are essential to a campaign's publicizing