Political Media Influence On Political Communication

“Liberal” and “conservative” are common short-hand ways to describe politicians and policies. Rational choice theory, which assumes people act out of self-interest as voters just as they do as consumers (Cochran & Malone, 2010, p. 62), suggests voters want such short-hand descriptions to help them make decisions. A key aspect of this

We first talked about whether or not voters should vote, but now let’s look on the other hand of the candidates. Another issue that faces the candidates is

The book “The Persuadable Voter” by Sunshine Hillygus and Todd Shields examines voters decisions and actions with a focus on persuadable voters. Hillygus and Shields define the persuadable voter as a reasoned voter who vote might change, is undetermined or may not agree with their party. Persuadable voters are often used synonymously with independents and those without a strong partisanship towards one party or the other. Persuadable voters have been often simplified without much examination that goes into what causes these voters to be persuadable or influenceable. Hillygus and Shields question modern myths about persuadable voters and offer their own thoughts on the topic. The authors found that the persuadable voters

In the 2016 Presidential Election many people, especially young adults, are not happy with the candidates chosen from either the Republican and Democratic side. For the Republicans Donald Trump was chosen, and from the Democratic side Secretary Hillary Clinton was chosen. From the third party former governor Gary Johnson, Jill Stein, and Darrell Castle were all chosen. As the election comes closer more people are starting to panic over who could become the next President of the united States. Senior Kaitlyn Hill explains why she thinks this election is not looking good.

Both of the candidates, Hillary Clinton and Donald Trump, have a strong propensity to persuade, so they know how to use social psychology to their own advantages in their quest to achieve the majority of American votes. Clinton referenced her commitment and consistency, as well as reciprocity by mentioning her connection to the middle class when she was growing up. Likewise, Trump cited his commitment and consistency, authority, and was able to instill in the audience a social proof whenever he referenced business throughout the debate. By using her position as Secretary of State, Clinton was also successful at using social proofing and authority when speaking to the audience. Central routes to persuasion are extensively connected to the principles of authority and social proofing, so both candidates used statistics effectively to sound

The 2016 presidential election has polarized both Democratic and Republican voters into increasingly solidified voting blocs. The Clinton and Trump campaigns have individually targeted different undecided voter typologies which play important roles in attempting to secure a winning electoral coalition. This essay will assess the policy positions of Clinton’s campaign and evaluate their appeals to various typologies set out by Pew Research Center. Furthermore, the typologies will be analyzed in order to determine their relevance and viability for building an effective coalition for the Clinton ticket.

Every four years, the United States’ citizens elect a new president. The election is held in November, but campaigning starts almost a whole year before the election month. Candidates compete on a daily basis for the one position some people only dream of holding. With this election on the horizon, voters need to take time to understand who the contenders are and what their main objects will be once they arrive in office.

Politicians and government institutions have been around for over thousands of years. Such organizations and public figures hold tremendous value to society and the individuals within those societies, usually exercising great influence in how local, state and federal government conduct business. Their role as political figures in a democracy is to represent the mass public in different issues, and in order to conveyconvince? their audience to support a particular matter they use various tools such as diction, tone, and appealing to one’s ethos, pathos, and logos. A series of variables (including audience, purpose, and situation) influence the approach a politician takes in order to communicate their ideas to the public. While Hilary Clinton, Donald Trump and Martin Luther King Jr. appeal to different audiences based on their purpose and the situation, they also share some similarities in how they carefully build their rhetoric. Hilary Clinton, Donald Trump, and Martin Luther King Jr., carefully build their rhetoric differently from one another based on audience, situation, and purpose. Yet, they also share some similarities on the aspects they try to appeal to the public.

In the two-party system, a political party is often defined as simply a coalition of interests. In our system, any political party that hopes to win elections must build a coalition of support to receive a majority vote. While the two-party system is far from perfect, it provides us with an interesting look into how wide ranging political parties gain support from individuals that are commonly concerned with only one or a few issues. By looking at the Democratic and Republican national websites, we can gain information on who these parties target, why they target them, and the relative success of these efforts. In this short piece, I will examine both websites and compare and contrast how Democrats

Today, the majority of self-identified Democrats or Republicans adhere to an ideological stance that their party proclaims -- they are the straight-ticket voters. At the same time, growing numbers of voters proclaim themselves “independent,” which implies that you vote based on educated judgments about the candidates. This new group of voters has created the “negative partisanship” phenomenon and caused “voters [to] form strong loyalties based more on loathing for the opposing party than on the old kind of tribal loyalty” (Chait).

400 days remain until the United States of America selects it's next leader, but the election cycle is in full swing. complete with its classic surprises. All eyes have been on the momentum of Donald Trump and Bernie Sanders, who seeming came out of no where to rocket in the polls, the former to become the front runner in the GOP race. They're near polar opposites politically, yet they've shocked their respective parties and left the early favorites sweating. These early favorites, Jeb Bush and Hillary Clinton, have been trending in the opposite direction. What's the key to their success and demise? How genuine they are.

Since the beginning of the Presidential primaries, many unexpected events have occurred, proving that we should expect the unexpected with the upcoming Presidential election. Both democratic candidates, Clinton and Sanders, and also the republican candidates, Trump, Cruz and Kasich, posses many differences amongst each other that can ultimately lead to the difference in demographics among each of the candidates’’ voters and the results that we have seen from the primaries. Ultimately, their difference in opinions on major issues and the difference in their voters will have a large impact on the standing of both the Republican and Democratic parties in the Fall 2016 campaign and beyond.

“He too could use an instructor and a book and a technique, but he would use them as subordinates, just as he would the jackknife” (Percy 489). Percy conveys to the reader that the experts must not be used to form and manipulate any experiences or ideas, but instead used as tools to help guide a person as that person has a genuine experience or forms an idea of their own. Voters who do not take the time to research candidate’s specific views tend to assume that because they belong to a particular party the candidate’s views will align with the voter’s view. If voters aren’t paying attention to specifically who they are voting for and instead voting out of convenience, they aren’t making their vote count and the candidate that the majority of the people share the most views with might not be elected.

Some voters cast their ballots based on the emotions such as trust rather than on the candidate's experience or policy. These voters lean toward those candidates who appear to share the voter's concerns on the political issues at the time. They vote for a candidate that appears to be honest and have integrity (Schmidt, Shelley, Bardes, 2011, p.196)

The first form of nonverbal communication that plays a significant role in influencing the voting behavior is the physical appearance of candidates. The analytical study by Olivola and Todorov (2010) states that today’s politics have become so extremely intricate and incomprehensible that it is almost impossible for voters to genuinely agree to every aspect of the candidates’ views. For instance, it is highly conceivable for voters to agree on international and security issues with one candidate and agree on economic issues with the other candidate at the same time. Hence, the number of the voters who are unfamiliar with the intricacies of political issues and unmotivated to study candidates’ policy as a criterion for making their choice has increased (Olivola & Todorov, 2010). In addition, according to Olivola and Todorov (2010), the field of cognitive psychology indicates that people’s minds tend to simplify decision making process by relying on simple rules when they are confronted with too much information. As a result, instead of behaving as rational actors and voting reasonably as they are believed to do so, voters are hugely influenced by and unconsciously opt for irrelevant cues, which in this case, the candidates’ physical appearance.