Polo Ralph Lauren Company Summary

Liz Claiborne immigrated from Belgium to America. When Liz claiborne saw that many women were entering into business, she saw the need for comfortable women work clothes. When liz claiborne had this idea she could not convince her employers that they needed better women clothes. Since, her company launched her clothes are popular. Liz claiborne was now a co founder of her own firm. Liz claiborne also founded an organization helping different cause around the world. Her company greatly affected working women in America.

Macy’s Inc. competes with other major players in the Department Store Retail Industry as well as with discounter, luxury stores, specialty stores, mail order and pure play internet retailers. Key competitors include Sears, J. C. Penny, Kohl’s, Nordstrom,

V.F. Corporation (VF) designs, manufactures, distributes and markets lifestyle apparel, footwear, and accessories. The company offers jeanswear, outdoor and action sports clothing, imagewear, sportswear and contemporary brands. The company markets its products under famous brands namely, the North Face, Wrangler, Timberland, Vans, Lee, and Nautica, among others. It sells its products to specialty stores, department stores, national chains and mass merchants, as well as through direct-to-consumer channel consisting of VF operated stores and internet sites.

J.Crew as an iconic brand targeting young working professional by focusing on preppy and classy look failed in identifying brand focus. Also, their business model is performing poorly in the fast-fashion industry compare to traditional competitors, with its high prices, diverging quality, and undesirable brand image. Hence, the brand perception by customers has changed and many of them prefer to purchase the discounted products rather than full-priced items.

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

While Harvey Norman trading as a multi-sector business selling computer, electrical, furniture and bedding goods, the retail industry in which HVN operates involves larger range of goods and services (all customer consumables). The largest product segment is clothing, footwear and accessories. However, driven by growth in product technology and functionality, electrical goods have overtaken goods from department stores over the past five years with several other major competitors (Dick smith, Office works etc.) who kept pressure on HVN.

Ralph Lauren Corporation provides design, marketing and distribution for people lifestyle products in four categories: apparel, home, accessories and fragrances. Heather Drew Maher, JD, ARM, Vice President, Risk Management and Claims Counsel at Ralph Lauren.

They introduced Crewcuts for Kids, J.Crew Weddings, and J.Crew Collection under the influence of a new CEO, Mickey Drexler. He introduced more high priced items to give the brand a new and luxurious feel. In 2006 the company went public with one of the strongest IPOs of the year. International expansion is new for the company and is an area that they continue to focus on in the future with a recent partnership with Net-a-Porter, a company that distributes fashion in 170 countries. Today, the company has a cult-like following. Celebrities and bloggers alike are devoted to the brands unique aesthetic and it continues to find success as a result.

Casual wear was also a big seller for the RL brand, epitomizing the preppy chic look that was popular in the 80s. The brand went on to launch women’s wear and Ralph Lauren home – bed sheets, towels and furniture all with the classic American style that the Polo/Ralph Lauren brand was known for. “The fall 1987 product list of the Ralph Lauren Home Collection alone numbered 2,200 pieces.” (Ralph Lauren The Man Behind the Mystique p. 4)

Sears continues to showcase its top Brands including Craftsman, DieHard, and Kenmore. The Company also continues to market its fashion lines of products under the Brands of Lands’ End, Joe boxer, and Jaclyn Smith. Sears has also introduced the Kardashian Denim collection. With this new line of clothing Sears hopes to increase sales to teens and young adults. Sears will also offer deals to include markdowns and rebates throughout the year to promote many of its retail lines and market to the thrifty shopper.

LVMH, known as Moët Hennessy • Louis Vuitton, is a French conglomerate and the largest producer of luxury goods in the world. LVMH was formed in 1987 with the merger of Moet et Chandon a champagne manufacturer, Hennessy a cognac manufacturer, and Louis Vuitton a fashion house.

In late 2002, Calvin Klein, Inc. caught the eye of Phillips-Van Heusen Corporation (PVH), a company looking to acquire a major brand. As the largest shirt maker in the United States, PVH owned the Van Heusen, IZOD, and G.H Bass brands and had licensing agreements with Geoffrey Beene, Arrow, DKNY, and Kenneth Cole. Under the leadership of CEO Bruce Klatsky, PVH made a play for Calvin Klein and eventually won the battle. Under the terms of the deal, Klein

Gucci is a luxury brand made in Florence, Italy in 1921 by Guccio Gucci. These luxury brands consist of fashion and leather goods. The company first started out as a family business. It was Gucci and his two sons who expanded the business and opened it as a company. The first store was opened in Rome and opened in 1938. The second store was opened in Milan and opened in 1951. In the beginning, most of the company’s customers were horseback riders, which is how the company came up with its signature logo. Gucci has become more innovational over the years with their products. Gucci is known for their handbags, women’s and men’s shoes, dress shirts, wallets, belts, fragrances, briefcases and accessories. Today, Gucci operates in about 550 stores and in over more than 30 countries.

Ralph Lauren, an American designer, established the brand Polo Ralph Lauren in 1967. At first, Ralph Lauren’s collection was

LVMH has a diversified source of revenues from all of its different product lines. “Due to its high brand value perception, the company will be able to cross sell its products to increase revenues, primarily because all its products have high end positioning and the customer segment it caters to is uniform across the product