Polyphonic Hmi Marketing Strategy Essay

I believed the basic aim of these websites were to digitally respond reasonable to the technological changes of how music was conveyed to drive sales In a positive manner but musician ended up getting a small fraction of the income receive from streaming videos and audio songs as royalties. I can personally testify to this with my personal attitude towards many popular songs I downloaded for free online that I heard for the first time on radio. In his article published in the New York Times on January 2013, Ben Sisario commented on how online streaming has hurt the industry and partially reduced sales. According to him, Many consumers has greatly welcomed this system citing them as a smart way to save money since streaming saves them more money than buying the physical album. This will virtually hurt the artist survival unless they are engaged in an important side business for survival. ( Hartwig Masuch, chief executive officer of BMG rights

3. While music is largely considered and listened to base on cultural preference. For example, many Americans enjoy country music, which may not be cared for somewhere like Japan. The benefit of having a business like E-Sonic is that through the use of internet we can appeal different music to different cultures around the world, making us worldly demanded for business.

Many people have dreams of being a part of the music industry and becoming successful musicians, but do not seem to do the research necessary to make the dream come true. The music industry is a branch of the entertainment industry and is where music, whether it is recordings or performances, is distributed and sold to the public. One of the problems is that people do not realize the risks that come with being a part of the music industry and being a musician. There are many factors that come into play when deciding to pursue a career in the music industry. Factors would include having noteworthy knowledge of music, originality, publicity, and business entitlement.

have become unreliable in terms of collecting royalties in this advance digital age. The proposal given from the government office is to give publishers an option to take their performance rights from the PROs. This will only apply to limited media platforms. This focuses on interactive streaming rights among the copyright holder. Publishers who decides to opt-out are will have for to give the list to the general music rights organization (GMRO).

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

     The music industry is in a time of growth at this very moment. The environment for its growth has been increasing rapidly on many geographical boundaries and has been established through information technology and Internet. In this paper I will analyze how the music industry not only has been affected by Globalization as an economic institution but also that it has become a worldwide-globalized commodity. First, I will begin by analyzing how the music industry, though its consumption is not a necessity, it is affected by large economic factors and has become a large Music Market. Furthermore I will analyze how the music market has globalizing tendencies

Informative advertising creates brand awareness and knowledge of the new products, where persuasive advertising aims to create liking and preference, resulting in the purchase of the new product (Kotler, Keller, 2012). Therefore both informative and persuasive advertising are will be very important consideration for the Sonic as it begins to use consumer advertising.

The market is dominated by the “Big Three” (Sony, Warner Music Group, and Universal Music Group) who continuously buy out competition and all have many smaller companies who have front names to cover up the fact that they are owned by the larger corporation. Ten years ago there were five major companies that controlled the market place, in the beginning of 2005 Sony and BMG, Bertelsmann Music Group, decided to form a 50/50 partnership that would spread worldwide. Together they controlled a vast majority of American music and the only place in the world that was not apart of this corporation was Japan because the business would be affected too much. Then in 2008 BMG announced that they were not going to renew the contract because of falling sales which would have been really bad for Sony financially, so they decided to buy BM’s portion of the company for 1.2 billion, which included all of BMG’s record

What value does Hit Song Science create? If you were Mike McCready, CEO of Polyphonic, which target market – unsigned artists, producers, or record companies would you pursue?

Over the past decade, the use of CDs has been replaced with online streaming and retailing. This has eliminated much of the record companies revenues as they were used to making most of their profit off of distribution and promotion of physical copies of artists albums (Niemen). This has caused for a major shift and remodeling of major players in the music industries business models. Companies such Sony, Warner Music Group and Universal Music Group have started to completely rethink the way they conduct business (Forbes). In the past record labels were not only responsible for production, distribution and promotion of an artist and his/her music, but they also acted as a bank (Forbes), funding the artists tours and recording sessions. Recently, these music giants have been moving towards becoming more of a modular network organization. What this means is that they are less occupied with the nitty gritty, and more focused on what they do best which is distribution and promotion. This also allows for more freedom of creativity for the artist as well as fairer split of profits (Forbes). This adaption of new business models clearly shows the versatility of the music industry in adapting to new times and technologies.

1. Why have a handful of major record companies dominated the music industry through most of the last century?

With constantly developing music technology, the music industry is more accessible to artists and listeners than ever before. Before recording and production technology was easily accessible to the average person, making a record was a major process. It could cost upwards of $15,000 to get into a studio and record music, and even more to produce and sell it (Broussard). Today, with GarageBand, Audacity, and Studio One amongst a lot of other software, anyone can be a composer. It doesn’t cost thousands of dollars; in fact, it doesn’t have to cost anything to produce music. This benefits the artist in terms of both cost and experience. Artists who know what they’re doing with technology and

2》 Other beer brands have occupied large market capacity, market share of Carlsberg and Budweiser far exceeds that of Tsingtao beer

This is to recommend that Hit Song Science should market its product and services to record labels attempting to catch a larger share of the market.

Different content and usage rules based on the number of computer transfers, CD burns and portable music transfers