Poop on a Stick

Advertisements are structured in a way to appeal to consumers in one of four aspects: biological, emotional, rational, or social. We are going to use a biological appeal, as well as a rational appeal in our advertisements.

Commercials are a main component in advertising which allow businesses to have the ability to attract a multitude of buyers throughout various media outputs. It possesses such a powerful mass media to attract viewer’s attention, knowing all company brands attempt to make consumers buy what they are selling and endorse their product. Without a

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

In this task I am going to be speaking about and explaining a successful promotional campaign. The campaign I will be speaking about is the ‘whopper sacrifice’. The whopper sacrifice is a Burger King advertising campaign on Facebook that promised a coupon for a free hamburger if participants deleted 10 people from their ‘friends’ lists on the social network. I would class a good advertising campaign as: it is aimed at the target audience and uses the most effective medium for them. It should raise the awareness of the business and also increase the public's estimation of its importance. The main message must be the most prominent one, the one that stays in your head. The main types of advertising media are as follows: television, printed

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

Analyze the “Happy Cows” campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful?

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

My tenure at various advertising and promotional agencies has leaded me to play a role in research and analysis to assist in determining

Marketing and advertising play a major role in the promotion of companies and products in the United States. Consumers are constantly surrounded by advertisements by means of television and radio commercials, billboards, magazines, and even social media. But how exactly do companies appeal to their consumers? My topic explores the different strategies used to persuade everyday people to use a certain product or service. One of the biggest effective strategies used in advertising is by appealing to the audience’s emotions. I chose to analyze two different sources for my research. The first source is called Emotional Moneymaker: Why Advertisers Need to Appeal to Emotions, and it talks about emotion-based

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

2. Identify all of the relevant brand elements (names, URL’s, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage).

In the present competitive era, all company communicators seek to put some information in their contacts or customers ' mind that affect their decision to purchase. Companies’ efforts to create attention to their messages on the one hand and the increasing advertising messages, on the other hand, have created a significant paradox in the field of advertising. In such circumstances, the advertiser may spend many costs without reaching the target without the necessary ensuring of their ads ' effectiveness. Therefore, the importance of this research is what all have believed today. The purpose of this research is to evaluate and explain the relationship between the logical advertising appeals, consumer cognitive information processing styles, and advertising effectiveness. The present study is applied in terms of the purpose, and descriptive and correlational in terms of data collection. The required data were collected using inventory and distributing it among 133 students. SPSS and LISREL software are used to analyze the data. The results showed that advertising appeal has a direct and positive impact on the logical process style and the effectiveness of advertising. The hypothesis of the effectiveness of logical processing style on advertising effectiveness is rejected. Thus, advertising companies should conduct their marketing

This presentation attempts to describe two companies in similar industries that have tried, over the years, to be creative as far as the types of products that they will introduce. Both The Coca Cola Company and Burger King have tried and failed, in some cases, to bring new products to market. Each company brought out a new product that included a soft drink in the case of The Coca Cola Company, and a new style of French fries in the case of Burger King. The biggest problem with these introductions was the inability to correctly identify the target market for these products. This presentation will explain why each of these companies failed and will discuss the specifics of each organization’s ad campaign. Also discussed will