hybridisation has been applied by Korean music labels in marketing their music products overseas. This has been viewed by many marketers and scholars as one of the key reasons that promotes overseas popularity of Korean pop music (K-pop). Inspired by the hybridisation strategy of cultural products and successful applications of CT in K-pop, this paper looks into hybridisation in music products in a value chain approach. This would be the first attempt to discuss hybridisation in music products along value chain…

Everyone has seen a music video at least once in their life, whether young or old, or on MTV or YouTube. Music videos require a combination of a beautiful song and visually pleasing graphics that uses pathos and ethos in order to capture the attention of the audience. The Korean K-pop group BTS utilizes pathos and ethos in their music video for their song “I Need U”. Bangtan Sonyeondan, Bulletproof Boys, or simply BTS, is a seven-member K-pop group formed under Big Hit Entertainment in 2013. “I…

Most of the music on the radio today sounds very similar, and even those that sound a bit different still have the same subject matter. It seems that the lyrics to songs don’t matter much in pop culture, judging by the songs played on pop radio that involve sex, drugs, and partying. Those like me who truly have passion for music realize that lyrics are, in fact, important, if not the most important part of a song. Those that are as passionate about music as I am tend to appreciate a song more if…

K-pop and Western music are two unique and completely opposite music genres. Originating on opposite sides of the planet, and both extremely popular throughout the world. On YouTube if the reader searches “ Her By Block B” and “Heathens By Twenty One Pilots”, both have an enormous amount of views on YouTube (YouTube). Although Heathens was featured in a popular movie, Suicide Squad, which gave them leverage to their popularity. Block B did a fantastic job in popularity due to their inability of being…

M.I.A. emerged in the Indie pop music scene in 2002. M.I.A., also known as Maya Arulpragasam, began her career in 2000 as a visual artist and filmmaker. After recording a documentary for the band Elastica, they suggested she go into the music industry. Rather than just make music, Arulpragasam wanted to make a statement that would be impacted politically, socially, and culturally. She sings about third world countries and issues, specifically Sri Lanka in her album Arular. Arulpragasam drew from…

For the past 4-5 years I have listened to Korean pop music as my main source of music. Over this time, a lot of changes have happened in the Kpop community but the most outstanding change was how much more popular Korean music has become worldwide. Kpop has been around since the 90’s but has recently become much more popular globally with thanks to the internet and social media. Globalisation and its effects have been amplified extremely by the Internet which has facilitated communications between…

As musicians further their careers, their music styles begin to make a shift. Many artists have performed genre crossovers because they decide to take his or her music in different directions. These artists that decide to change the sound of music believe that their fans will love what they come up with. Recently, One Direction made a change with their own sound and the fans agree that this is the best music the group has released to date. The new sound they have developed has transformed over all…

movement I have chosen to write about is pop art. The pop art movement was about appealing to the eye through popular culture and through news and advertising. Pop art emerged in the mid 1950’s in the United States. British artists Richard Hamilton and Eduardo Paolozzi were critics that made pop art popular in Britain in 1952. Paolozzi’s first creation in pop art was a collage of newspaper clippings. A film was made by Ken Russell, which gave life to the idea of pop art in Britain. Meanwhile in the United…

KPOP (Korean Pop) music: How does it affect their taste for OPM (Original Pilipino Music)? CHAPTER IV RESEARCH METHODOLOGY This particular research study aims to determine the Pinoy Youth’s Preference for Korean Pop Music and how does it affect their taste for Original Pilipino Music (OPM). Regarding this, the researchers will seek to know whether factors like rhythm and music composition of Korean Popular Music really affect the Pinoy teenagers’ preference towards Original Pilipino Music In addition…

it provided what the youth wanted throughout the region. The phenomenon can be partially explained by noting how Korean popular culture catapulted forward during the 1990s, leaving much of Asia behind as it abandoned conservatism and censorship, diversifying, appropriating, absorbing and innovating. In its fusions, it created an Asian equivalent of European and American pop. Japanese pop, of course, had long had this function throughout the region, but the 1990s was a time for re-examining the Pacific…