Pop Culture Icons Essay

Decent Essays
Pop Culture Icons

Have you ever looked at pop culture icons and wondered why certain celebrities appear in ads? Especially when the person has no apparent relationship with the product being sold in the ad. It seems like there is some mysterious force that attracts companies to recruit these stars to be in their ads. What most people do not realize is that these ads try to entice younger viewers into looking at them by displaying pop figures who are popular and controversial. These companies look to get any celebrity that is popular and notorious for controversy into their advertisements just so that young people will recognize it. An ad for Tommy Jeans, with Britney Spears in it, is made solely for young people to be enticed by
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Carmen, on the other hand, is fully clothed with jeans and short top. She is standing with her one arm wrapped around Dennis with a bottle of Candie's fragrances. Her head is against his chest while, her other hand slightly tugging his boxers away from his body. The ad is giving the appearance that she is spraying the fragrance beneath his boxers. Obviously the ad is appealing to the sexual controversy between the two stars.
The first celebrity mentioned is Britney Spears, one of the new poster pop stars who Tommy Hilfiger has recruited. This beautiful, brown hair, brown-eyed girl has been singing nationally since she was seven years old. Yet, she just recently gained notoriety as a pop culture diva on her entrance into the pop music world. Britney Spears made a more noticeable impact on the pop scene because of some controversy arising in her career. A Rolling Stone article, which displayed too much skin of a seventeen-year-old girl than society believes should be allowed. She also has been accused of acquiring breast implants to further her career, which she denied weeks after the accusations. Leading the public to believe that she may have been debating on whether or not to tell the truth. This delayed reaction by Spears still creates controversy over the issue of her alleged implants. These events have helped Britney Spears get into the limelight and also increase her record sales. This controversy combined with her singing has made her very popular
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