Pop and Consumerism in the Art of Richard Hamilton

Pop culture, what does this term even mean? It seems to be a word that contains subjects of media, social structure, and society as a whole. According to the dictionary, pop culture is defined as “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people”. In the society we live in today, we are constantly surrounded by pop culture, either that is with television, magazines, different sources of social media and/or exposure to others. Due to pop culture being such a dominant contribution into our world today, it has effected many parts of society. The domination of social media has created idealistic views that are stressed upon female adolescents in particular. Upon media’s influence, traditional tactics and work have been modified in order to keep up with our technology oriented society. This alters the schools and education systems. Through the use of television, social media and other means of pop culture, serious study is necessary due to the negative effects it has on the younger generation and the effects it has for their futures.

During 1945 to the present there has been many changes in Australian pop culture, these areas of pop culture include Film, television, radio, music, fashion, sport and communication. Popular Culture refers to the beliefs, attitudes and lifestyles shared by a group of people.

In “Ways of Seeing”, John Berger, an English art critic, argues that images are important for the present-day by saying, “No other kind of relic or text from the past can offer such direct testimony about the world which surrounded other people at other times. In this respect images are more precise and richer literature” (10). John Berger allowed others to see the true meaning behind certain art pieces in “Ways of Seeing”. Images and art show what people experienced in the past allowing others to see for themselves rather than be told how an event occurred. There are two images that represent the above claim, Arnold Eagle and David Robbins’ photo of a little boy in New York City, and Dorothea Lange’s image of a migratory family from Texas; both were taken during the Great Depression.

The period of the 1950s to the 1960s brought about drastic changes to the Australian culture and history. However, the introduction of rock n’ roll style music was most influential towards teenagers and significantly altered history within youth culture because of its relatable tone. Furthermore, Australian society would not be the same without rock n’ roll style music, it had shaped and moulded Australia and impacted our daily activities. Additionally, the introduction of the rock n’ roll genre had instigated the ‘hippie’ and other fashion movements. Ultimately, developments and changes in Australian history during the 1950’s to 1960’s such as the introduction of rock n’ roll and its emergence into the fashion industry and teenagers’ ideals

Elizabeth Gower’s method is more subtle, repurposing the junk material of our contemporary consumer culture through collage, transforming it into a critique of its ephemerality and temporality.

As we know, the result of “Art is” is “Art is” which returned in an ephemeral form at the Studio Museum. All forty photographs are on display on the basement level of the galleries, which are supposedly reserved for pieces in their permanent collection. The room just outside, whether coincidentally or not, is filled with photos of students - reflecting personal memories. How the museum decides to play with this, is by missing them with old-timer photos of Harlem from the

The concept of pop art started to become popular during this time as it was described using simple, bright colors and images to symbolize everyday life.

Does Pop Art form a critique of post-WWII society and culture or is it a celebration of high

The effects of the Cultural Revolution are seen on a nationwide level, with national trends and ideals rapidly changing due to the Cultural Revolution. The desire for material things is particularly prevalent, with the ideal man possessing “Western-style clothing, leather shoes, bell bottom trousers, and a cassette recorder”(Anyi 139). Anyi demonstrates this desire by highlighting it with the dialogue of

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.

The violent markings of the photo album and its images, however, produce an equally powerful message that jars the memory as it disrupts and distorts the photographic chronicle of her life and that of her family and friends. The result is a complex visual experience that addresses the use of images in producing knowledge and making history.

In order to discuss pop art I have chosen to examine the work and to some extent lives of Roy Lichtenstein and Andy Warhol who were two of the main forces behind the American movement. I intend to reflect the attitudes of the public and artists in America at this time, while examining the growing popularity of pop art from its rocky, abstract expressionist start in the 1950s through the height of consumer culture in the 60s and 70s to the present day.

Pop Art was a 20th century art movement that utilized the imagery and techniques of consumerism and popular culture as well as mass media and advertising

The Pop Art movement “uses elements of popular culture, such as magazines, movies, … and even [brand name] bottles and cans” to convey a message about the artist’s views on society. Using bold coloured paintings, soft sculptures, and printmaking, artists would create facsimiles, similar reproductions of popular merchandise and collages. The purpose was to emphasize the banality of any given mass culture. This was a response the post-war conservative society which focused on consumerism and the consumption of name-brand products. The American economy had significantly risen for the first time in 30 years which lead to the mass consumption of goods and conformity of the majority.

In this summative essay I would like to explore and analyse the influence that Graphic design has had on popular culture and consumerism. Graphic design can be defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.” (aiga.org) Designers are problem solvers and it is their job to come up with a suitable solution to a problem. They have to find the best suitable means to communicate a particular message. Graphic Designers are at the forefront of advertising and the battle of selling giving the designer even greater responsibility, because of this graphic designers play a big role in consumerism. Consumerism, “as a social and economic order and ideology encourages the acquisition of goods and services in ever-greater amounts.” (wikipedia.org) Society have been gradually made to believe that they can increase their happiness through buying and spending. Consumerism is an international problem, but has existed for many years, people purchasing goods that exceeded those of their basic needs dates way back to the first civilisations, in the eras of ancient Egypt and Rome. A turn in consumerism arrived just before the industrial revolution, people worked long hours and earned low wages, so they didn 't have the time or the disposable income for excess spending. The industrial revolution welcomed the use of assembly