Popular Culture Analysis : Social Media And Business

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Witnessing the crucial role that media played to dominate the population ideologically in both Nazi Germany and America, Adorno and Horkheimer realized that there was an aberration, rather than a development in the nature of culture. They created the concept ‘culture industry’ to represent the increasingly standardized and commodified media that was effected by capitalism, and used to manipulate people’ opinions and behaviors. As time goes by, features of the culture industry remain relevant today in many ways. This essay will critically review how the three selected articles below have effectively employed the concept ‘culture industry’.

Popular culture was, and perhaps still is, seen as a touchy and risky topic that should not be experimented in by many educational institutions. Callahan and Low (2004) point out that popular culture is looked upon unfavorably due to its fluid nature and habit of putting teachers in zones outside their expertise and familiarity (p.52). Additionally, as described by Gutiérrez (2011) popular culture and the fandoms that inevitably followed were believed to create a single path by which the individual merely payed tribute to a source material without having ever gained or learned anything in return (p.227). Furthermore, Hull and Stornaiuolo (2010) assert that formal, or standardized, schooling is skeptical of the potential educational value while magnifying the potential risks of popular culture and social media (p 85), perhaps prompting instructors to stick to traditional techniques in lieu of potential dangers, to both students and their own job security. Why then, despite the potentially debilitating aspects of popular culture in the classroom, do some teachers still choose to incorporate them? Admittedly, I observed very few instances of pop culture implementation during my first field experience, however those that did incorporate popular culture did so naturally, enthusiastically, and so masterfully that it was without a doubt beneficial when compared to classes that were kept material “dry” and by the books. Therefore, the real question becomes: How do teachers

In the region referred to as the South located in the United States there is a blend of cultures and practices. Largely due to major role of slavery that tied so closely with culture and the predominantly agricultural economy. There was struggle for freedom and education, and for the oppression of blacks and their culture to cease and everyone be treated as equals. Though now because of pop culture everything that was fought for and earned is not being taken for granted. The development of technology is making it easier to communicate information from one to another. Social media and other forms of social mass media are forms of that new communication technology. They’re spreading pop culture which is destroying folk culture that once filled

With the advent of the 21st century has emerged a new way of relating and communicating with others; not just communicating with those in our immediate community, but with those in the global community. Internet access is now available to a vast amount of people, and a popular way of communicating over the internet is through the use of social networking websites and applications, known as “social media”. The benefits of the internet and social media are overwhelming. The ability to access a seemingly infinite wealth of information is a great equalizer; information previously available to a select few is now available to anyone with an internet connection and web-browsing device. What is even more exciting

Social media such as Facebook, Twitter, MySpace, Instagram, and Flicker was invented to keep us in touch and keep us closer to our family and friends. But according to How Facebook ruins Friendships “we took our friendship online” (Bernstein). First we began communicating more by email than by phone and then switched to instant messaging or texting. By joining social Medias online

According to the Pew Research Survey, usage of Internet by adults rose from 14% to 85%, which is certainly one of the variables of the world’s development, globalization and integration. Nowadays, we are so connected that everyone has a chance to make a personal brand through the use of mediums that are accessible to basically everyone who has a connection to the Internet, and certain electronic gadgets or a computer device (e.g. tablets, laptops, smartphones etc.). We seem to be investing a lot of time into social media interaction, staying up to date and keeping the information flow, without seeing the over-shadowing of positive sides of social media by its negative consequences. (Bessenoff, 2006)

Adorno claims that the adult consumer of culture is like a child that demands the same meal once enjoyed. This statement, while true and evidently clear in many aspects, is also extremely general. In order to deconstruct this statement, we need to look at two things. Firstly, we need to look at what culture is popular today and whether this content supports Adorno’s claim or disputes it. Secondly, we need to look at what kind of consumer Adorno is referring to – the adult consumer. Western popular culture has so many different elements to it and such a wide range of consumer types that we would need to single our approach down to specific genres of popular culture and observe

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

Throughout the last decade, social media has drastically changed the way people interact with others. Websites like Twitter, Facebook, and Instagram have taken the world by storm. It has never been easier to have a conversation with family members, friends, or even strangers who live millions of miles away. Due to the rise of social media, people have become more aware of social issues and have become aware of the world around them. They can easily read the news online or catch up on the latest celebrity drama. Social media improves the way humans communicate because it allows ideas to be spread quickly and efficiently to a global audience.

“Tweet that!! Post that pic on Instagram!! Slide in my DMs!!! Add me on Snapchat!!!” These are the phrases our generation love to use when we try to interact with one another. Social media is a great way to open up opportunities and can assist us with getting our merchandise/business/art promoted or advertised for the world to see. However, there are numerous ways that social media can ruin people’s reputation/careers/future in getting a job. Today I am going to provide the positive and negative features of social media.

The world has never before been connected as much as it is today. One’s ability to communicate through various mediums is rapidly advancing, and this is much thanks to social media.

Popular culture is a term that holds various meanings depending on where it 's being defined and the context of its use. It is usually recognized as the language or people’s culture that prevails in a society at a point in time. As social researcher Brummett explains in his book “Rhetorical Dimensions of Popular Culture”, pop culture reflects the characteristics of social life, where the publicly are most actively involved. Popular culture is known as the ‘culture of the people’. This culture is determined by the interactions between people within their daily activities, for instance, dressing styles, use of language, greeting rituals and the ways that people behave in public, etc. are all examples of popular culture. Popular culture is also diverted by the mass media (Abbott and Sapsford, 1987).

The all encompassing Internet and more recent evolution of Social Media have not only fundamentally changed how corporations communicate internally, but also enabled before unimaginable methods of reaching a global marketplace. Unlike never before, even small businesses are now able to reach beyond their limited local market to a vast consumer base. As previously mentioned in regards to internal communication, the Internet has provided a medium for businesses to instantly reach a global market.