Popular Culture As Defined By Alexandre O. Philippe

Pop culture, what does this term even mean? It seems to be a word that contains subjects of media, social structure, and society as a whole. According to the dictionary, pop culture is defined as “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people”. In the society we live in today, we are constantly surrounded by pop culture, either that is with television, magazines, different sources of social media and/or exposure to others. Due to pop culture being such a dominant contribution into our world today, it has effected many parts of society. The domination of social media has created idealistic views that are stressed upon female adolescents in particular. Upon media’s influence, traditional tactics and work have been modified in order to keep up with our technology oriented society. This alters the schools and education systems. Through the use of television, social media and other means of pop culture, serious study is necessary due to the negative effects it has on the younger generation and the effects it has for their futures.

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

In the chapter “What is Popular Culture and Why Study It?” from the novel The Rhetorical Power of Popular Culture, author Deanna Sellnow deliberates on the influential supremacy of popular culture in our current society. Sellnow wrote this passage to inform those affected by pop culture on a daily basis. Everyday individuals in first world countries are somehow impacted by pop culture. Pop culture’s influential power can often times mold our outlook on the world around us. It is important to realize when pop culture is trying to reevaluate your ethical beliefs so you can have a say in whether or not you want your morals to be altered.

Hirschberg & Hirschberg. (2002). Everyday, Everywhere: Global Perspectives on Popular Culture. McGraw-Hill Humanities/Social Sciences/Languages, 706

Popular culture is the artistic and creative expression in entertainment and style that appeals to society as whole. It includes music, film, sports, painting, sculpture, and even photography. It can be diffused in many ways, but one of the most powerful and effective ways to address society is through film and television. Broadcasting, radio and television are the primary means by which information and entertainment are delivered to the public in virtually every nation around the world, and they have become a crucial instrument of modern social and political organization. Most of today’s television programming genres are derived from earlier media such as stage, cinema and radio. In the area of comedy, sitcoms have proven

Today popular culture has a substantial effect on our lives. It can affect what we wear, what music we listen to, or even how we behave. Many people decide what clothes to buy depending on what is in style or what celebrities are wearing. The same happens when people choose what movies to see or what music to download. While pop culture may seem harmless, it exposes people of all ages to sex, drugs, and violence. Children and teenagers all over the world are watching these shows or listening to these types of music. They take what they hear or see and develop bad habits or make poor decisions. Popular culture including movies, music, and franchises mostly has a negative effect on countries who import it.

Pop culture, according to “What Monkeys Eat: A Few Thoughts About Pop Culture Writing” by Linda Holmes, though seemingly created merely for the entertainment of its viewers, can also be a segue for conversation about significant subjects. The most trivial of topics can offer an opportunity for deeper and more meaningful debate pertaining to worldwide issues. Though Popular Culture seems like a petty topic to write about, any type of piece that either directly or indirectly relates to a major political standpoint can release the floodgates of opposing opinions, arguments, and pent up anger that otherwise, could have gone unnoticed.

The idea of pop culture has many different opinions surrounding it. Some people believe that it’s a God sent to us, others think it's the devil. Chris Hedges and Melissa Ames both have opposing opinions on this topic. Hedges, in “American Psychosis,” discusses that pop culture is bad because we focus too much on superficial topics and not enough on the real problems in our world. Whereas, Ames, in “Engaging ‘Apolitical’ Adolescents: Analyzing the Popularity and Educational Potential of Dystopian Literature Post-9/11,” suggests that pop culture is a unique tool that you can use to understand politics and our world’s problems. Both authors struggle to convince their peers to believe their ideology and they both have unique ways of doing so. By

In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.

IT’S no secret that society’s perception of the world and ourselves is strongly shaped by social media. Popular networking sites such as Instragram, Facebook and Tumblr monopolize any current trend, magnifying it and making it widespread and visible.

The question I have posed is a very contentious one, which has been debated by scholars and graduates for some time, with many arguing that popular culture and mass media are ways of brainwashing the 'masses' into the ways of a dominant social order. Others believe that popular culture is a type of 'folk' culture which encompasses the idea of an 'alternative' culture incorporating minority groups, perhaps with subversive values sometimes challenging the dominant control groups, as was scene with the advent of the 'Indie' music scene in the mid nineteen nineties. In this dissertation I aim to uncover whether aforementioned 'subversive values' can be uncovered in popular culture or whether popular culture is really a means by which the masses can direct dominant controlling forces.

However, what is popular culture in the context of society? Popular culture is the accumulated store of cultural products that are consumed primarily by non-elite groups such as the working, lower, and middle class. Thus, popular culture involves the aspects of social life most actively involved in by the public. As the people’s culture, popular culture is determined by the interactions between people in their everyday activities: the use of slang, styles of attire, greeting rituals and the foods that people eat are all examples of popular culture. Popular culture is also informed by the media; people have certain interests that appeal to them and they seek more information regarding it. Media thus helps to propagate this popular culture because in addition to reaching those who have already adopted society’s popular culture, so too can the people who have yet to be exposed to it join in. This is a phenomenon that we also see with the emergence of soccer. Soccer had first started out as a way for English elite to socialize among themselves. The inception of modern soccer was actually due to the ‘import’ of European soccer to the countries they were

Popular culture can be defined as “The knowledge of current or up-to-date events. It can refer to music, television, film, sports, and anything in the public domain.” (reference.com.n.d.). MTV operates globally and one may argue that MTV shapes their audience tastes however in present times the public has vast options and therefore can easily dictate by choosing the channel that best suits their tastes and wants. MTV’s power to adapt to change has worked to their advantage as they have been able to capture their target audience throughout their existence.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).