Essay on Popular Culture's Subserviance to High Culture

Pop culture, what does this term even mean? It seems to be a word that contains subjects of media, social structure, and society as a whole. According to the dictionary, pop culture is defined as “cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people”. In the society we live in today, we are constantly surrounded by pop culture, either that is with television, magazines, different sources of social media and/or exposure to others. Due to pop culture being such a dominant contribution into our world today, it has effected many parts of society. The domination of social media has created idealistic views that are stressed upon female adolescents in particular. Upon media’s influence, traditional tactics and work have been modified in order to keep up with our technology oriented society. This alters the schools and education systems. Through the use of television, social media and other means of pop culture, serious study is necessary due to the negative effects it has on the younger generation and the effects it has for their futures.

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

Since the inception of human civilization there have been countless cultures and societies which have helped shape the current world today as we know it. The modern human race dates back more than 200,000 years and in that time frame many cultures have risen to great virtue and success only to deteriorate or cease to exist altogether. First before examining one of these cultures we must know what culture truly means. The Army’s Training and Doctrine Command (TRADOC) Culture Center defines culture as a “dynamic social system,” containing the beliefs, behaviors, values and norms of a “specific organization, group, society or other collectivity” learned, shared, internalized, and changeable by all members of the society (Watson, 2010). In

Culture is the complex whole including customs, law, morals, belief, knowledge, arts and other abilities and habits that man acquires as a member of society. Culture occurs naturally in an individual's interactions in the society building his/her identity right from time of birth. Culture is acquired by people through interactions in the society ADDIN EN.CITE Lopes2006458(Lopes P., 2006)45845817Lopes P.,Culture and Stigma: Popular Culture and the Case of Comic BooksSociological ForumSociological Forum387-4142132006Springer08848971http://www.jstor.org/stable/4540949( HYPERLINK l "_ENREF_1" o "Lopes P., 2006 #458" Lopes P., 2006). Popular culture includes social life aspects engaged in the public sphere. The determination of a popular culture is possible through interactions between people's everyday activities. Popular culture is influenced in the modern day by mass media that portray different aspect of the society including dressing style, greetings, eating habits and slang among others ADDIN EN.CITE Williams J.M.2010460(Williams J.M. & Rodgers J.S.,

Popular culture is a fusion of interest and activities that groups of people share. merely, anything that has to do with entertainment is popular culture, such as Movies, TV shows, actors, singers, toys, games, sports, clothes and the list continues. In many ways, popular culture touches every aspect of our lives. It plays such a major role in how our society views the world and how we perceive everyday things. Pop culture has a way of effect our lives no matter what we do to thwart its’ influence.

According to cultural anthropologist Edward Burnett Tylor, culture is a “complex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society.” In other words, culture is a concept that social organizations practice in order to explain certain phenomena in nature whether through mythology, rituals, art, music, and language. However, as explained by Ethan Watters in “The Mega Marketing of Depression in Japan,” culture is not permanent, since it has the ability, and more than ever in the present society, to “move across boundaries of race, culture, class, and nation” (Watters 519). In addition, as demonstrated by Oliver Sacks in the articled called “The Mind’s Eye: What the Blind See,” it is a mistake to think that individuals are bound to behave in a way that culture told them to behave. Instead, individuals are free to create his or her own unique experience of interpreting the world. We might consider the “reality” that we live in to be fiction to the extent that we are willing to use different faculties and analyze what we are witnessing; this gives us the power, as individuals, to think and search for each of us’s unique interpretation of reality. .

Zygmunt Bauman is the writer and author of consuming life and liquid modernity. He is among the pioneering founders of the post-modernism theory that is characteristic of most theories in sociology and philosophy. The concepts and positions posited by Baunam will be heavily relied upon in the composition of this essay – albeit subject to diverse opinions in analysis and with reliance of critique that is presented from various avenues such as contradictory theories to those of the author. In consuming life, Bauman asserts that consumerism has surpassed the mundane quality of consumption. This means that human advancement has led to the quintessential disorder where consumerism coerces humans into lukewarm and superficial meeting of needs and desires, as opposed to consumption which was individualistic in nature and self-gratifying. Individuality is the opposite of consumerism. Bauman attests that desires and life of worth can be attained only from egoistic search of satisfaction. However, individualistic system and egoism cannot push societies to prosperity and advancement. Insofar as consumerism contorts human culture and introduces dangers of ideology and religion, it is only through consumerism that advances in humanity and advancement that man can utilize ideologies such as capitalism, laissez faire conditions, international trade, diplomacy, and other diverse attributes in transforming human culture.

Through mass production of people, individualism is lost. In Brave New World, all of the people are products of mass production. “Racks upon racks of numbered test tubes.” [5] is the only way to describe them

Culture jamming even relates to shoplifting; shoplifting can be seen as a manifestation of culture jamming. Rachel Shteir in the chapter Robin Hoods 2.0 explores shoplifting as a cultural phenomenon. There are many reasons why people shoplift such as economic dislocation, compensation, addiction, or entitlement. The main reason is to steal from big corporations because shoplifters think that they are doing a right thing and it is sabotage against big corporations.

After the Second World War, America experienced an economic boom, which has taken the country a step further towards the ideal capitalistic society. In its early developmental stages, the capitalist mode of production prolonged the Marxist discourse on constant class struggle as it was primarily criticized in terms of social inequalities. During post-war years, the initial focus of the discourse has shifted to Frankfurt School criticism of culture industry, where the standardization and commodification of cultural spheres became one of the major defects of the capitalistic system. The notion of class struggle shifted as well, to the clash of high and low cultural forms. Also known as authentic expression versus standardized product of cultural industry. Most recently, the discourse has gone through another important metamorphosis that has made advertising industry and consumerism the main forces, shaping hegemonic culture of mainstream media. The good old notion of the class struggle is currently regarded as the battle between corporate businesses and rebel oppositional forces.

The question I have posed is a very contentious one, which has been debated by scholars and graduates for some time, with many arguing that popular culture and mass media are ways of brainwashing the 'masses' into the ways of a dominant social order. Others believe that popular culture is a type of 'folk' culture which encompasses the idea of an 'alternative' culture incorporating minority groups, perhaps with subversive values sometimes challenging the dominant control groups, as was scene with the advent of the 'Indie' music scene in the mid nineteen nineties. In this dissertation I aim to uncover whether aforementioned 'subversive values' can be uncovered in popular culture or whether popular culture is really a means by which the masses can direct dominant controlling forces.

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

The study of popular culture is useful in many ways. To be more specific, this course has reached its three intended main ideas: what it means to be American, how to be more consumption-conscious, and how to apply these studies in our own lives. Jim Cullen puts this in a less specific sense, arguing that the study of popular culture can “afford valuable clues – about collective fears, hopes, and debates” (Cullen, The Art of Democracy, 2). We use these clues to understand the world around us, as well as why we do what we do as Americans and as humans. I will be touching on themes that relate to this quotation by Cullen, escapism, exploitation, and globalization, as well as how these themes relate to the course goals.

Popular culture is a term that holds various meanings depending on where it 's being defined and the context of its use. It is usually recognized as the language or people’s culture that prevails in a society at a point in time. As social researcher Brummett explains in his book “Rhetorical Dimensions of Popular Culture”, pop culture reflects the characteristics of social life, where the publicly are most actively involved. Popular culture is known as the ‘culture of the people’. This culture is determined by the interactions between people within their daily activities, for instance, dressing styles, use of language, greeting rituals and the ways that people behave in public, etc. are all examples of popular culture. Popular culture is also diverted by the mass media (Abbott and Sapsford, 1987).

Throughout the world, popular culture has made an impact, especially on especially to people living throughout the world. The impact of popular culture has several benefits on both individuals and society. Several of the benefits that popular culture has on society are entertaining, informing, and interactions.