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ch06 Student: ___________________________________________________________________________ 1. The economic-buyer theory assumes that consumers know all the facts and logically compare choices. True False 2. Most economists assume that consumers are "economic buyers" who logically evaluate choices to get the greatest satisfaction from spending their time and money. True False 3. Economic needs include such things as self-respect, accomplishment, fun, freedom and relaxation. True False 4. The "economic buyer" view of consumers says that individuals will only buy the cheapest goods and services available--regardless of quality. True False 5. Economic needs are concerned only with getting the best quality at the lowest price. True…show more content…
True False 35. Beliefs may help shape a consumer's attitudes but don't necessarily involve any liking or disliking. True False 36. A consumer's belief about a product may have a positive or negative effect on his or her attitudes about the product. True False 37. Attitudes are very good predictors of intention to buy. True False 38. It is easier for a marketer to work with existing attitudes than to try to change them. True False 39. It is possible for marketing managers to change or create new attitudes about goods and services--but overcoming negative attitudes is a really tough job. True False 40. Trust is the confidence a person has in the promises or actions of another person, brand, or company. True False 41. Highly trusted people, brands, and companies have many disadvantages in the marketplace. True False 42. An expectation is an outcome or event that a person anticipates or looks forward to. True False 43. Consumers may evaluate a product not just on how well it performs but on how it performs relative to their expectations. True False 44. In light of the relationships between consumer expectations and satisfaction, it's usually best for promotion to slightly "over promise" what the firm can actually deliver. True False 45. Activities, Interests and Opinions are the "AIO" variables used in lifestyle analysis. True False 46. Attitudes, Income and Opinions are the "AIO" variables used in lifestyle analysis. True False 47. Psychographics is the analysis of a
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