Popular Fit Bit

The product satisfies a want because women desire a particular product that is offered by

Fitbay’s utilization of online networks through friendly user platforms like Facebook, Instagram and others helps connect to larger audiences building their own community. Therefore users can follow the specific companies that Fitbay has recommended and at the same time post pictures, videos or comments on how Fitbay has helped the consumer. Fitbay works to not only be your follower or friend but a company that works to become a part of your lifestyle and social cultural changes as a professional company.

Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitness brands and their advertisements. People are taking an active stand in achieving their fitness aspirations and doing so with the best equipment available. Nike’s famous “Just do it” slogan has been a boost for the company’s reputation and notoriety, by setting it a part from other brands. The two advertisements from Nike and Under Armour are representations of current consumer ambitions towards fitness.

The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits

LFL targeted the 18-34 year-old active female. According to management, this woman was active in sports, fitness and family life. The 12-17 year-old teen female represented an important secondary market. Management believed that sales occurred across broad age segments, and thus considered the LFL customer to be “ageless”.

5. Examine the advertisement below to determine who the target market is for the product. Then, select as many descriptors that fit the qualities of that target market.

The specific audience in the first report would be for college students as they are trying to appeal to them. The purpose of the report is to explore this idea and inform students of how the contest works. University students would be the audience for the second report as the purpose is the inform students and the campus about what is going on. The specific audience for the third report would be college students as corporations are trying to inform them of new products and getting them to purchase them. The purpose of this report is to inform students on what student marketers are doing and how they are getting you to purchase their products.

The number of Australian households using computers and accessing the internet has significantly increased during past a few years. In 2008-09, nearly six million Australian households (72%) had internet access. There are nearly 10 million Facebook users in Australia which takes almost half of the population. Latest information about products and services can be spread quickly through the social network, which means the FitBit can use it to increase the brand awareness.

Media has greatly influenced everyone’s lives for decades; some of these influences are from commercial ads played in-between one’s favorite TV show or during breaks in a football game. Commercial ads have to showcase their product by appealing to the viewers' emotions while also being persuasive. In February, Under Armour released a commercial that has influenced many and has taken a different route of persuasion, which showcased behind the scenes of a life of a gymnast. The “Rule Yourself” ad campaign shows gymnasts training day and night to go to the 2016 Rio Summer Olympics. “Rule Yourself” by Under Armour depicts their brand by not selling a product, but by showing how athletes, like gymnasts, have to train to achieve their superhuman

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, "MAKE YOURSELF FIT" persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike.

1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients.

product features for this audience. The company was beginning to develop real traction in this

Lululemon is a brand that is effective in how they attract college students into their management training programs. Under their careers page, they showcase symbols that are vibrant in colour and feature young individuals. The use of young individuals in their pictures can create a sense of belonging and connection between the college students they are trying to attract. Their brand name and logo is a memorable name and highly recognizable for many consumers. Their web page links to their online website as well. This increases consumers’ recognition of Lululemon’s brand associations, such as: workout clothes/athletic-wear, leggings, yoga, etc. The company’s culture promotes a healthy lifestyle, not only through physical activity, but also doing things that make you happy, empowered, and encourages inner-development. These are all attributes that many students incorporate into their careers and use as a motivation tool. Their website has their logo centered at the top, which is a recognizable and a distinct visual. As well, throughout their career page, they use a dominant element of incorporating real people in photographs to draw attention and connections, which can attract students to the company. Their overall layout is simple and easy to navigate through. It does not overwhelm a potential applicant and provides easy and clear navigation directions based on what careers are available and

target markets with respects to that product. For this reason, in this report I picked