million, following a bidding war with rival Pillsbury. In its first two decades of production, Gatorade was primarily sold and distributed within the United States. Beginning in the 1980s, the company expanded distribution of Gatorade, venturing into Canada in 1984, regions of Asia in 1987, South America and parts of Europe in 1988, and Australia in 1993. In 1990, Gatorade introduced Gatorade Light, a lower-calorie version sweetened with saccharin. International expansion came at the cost of $20 million
Ice cream is a chilled combination of milk, cream, sugar, and occasionally eggs. There are many different types, for example gelato, sorbet, and softserve. It can be a good source of calcium and vitamin D and promotes bone health (Dairy Goodness Canada). Jacob Fussell, a milk dealer from Baltimore, led the ice cream industry to a boom with the help of insulated ice houses. By the nineteenth century, ice cream was widely available and “like other American industries, ice cream production increased
energy or sports drink industry has seen a sustained growth in the UK over the past years with brands coming up with innovations to target its youthful market. For example, recently, Red Bull introduced ‘Editions’ - three fruit-flavoured variants in blueberry, cranberry and lime- in the UK. This range targets the consumers who like the “Red Bull effect” but not its flavour. Similarly, brands are coming up with sugar-free variants of energy drinks to keep up with the growing number of health conscious
Executive Summary 03 2.0 Company Overview 04 2.1 Company Structure 04 2.2 Mission Statement 05 2.3 Financial Analysis 06 3.0 Competitive Analysis 06 3.1 Second Cup 06 3.2 Timothy's 08 3.3 The Symposium Cafe 09 3.4 Tim Hortons 10 4.0 Competition in Canada 10 4.1 Direct Competition 10 4.2 Indirect Competition 11 5.0 Starbuck's Current Positioning 13 5.1 Retail Positioning Matrix 13 6.0 Strengths and Weaknesses 14 6.1 Strengths 14 6.2 Weaknesses 15 7.0 External Factors 16 7.1 Political / Legal 16
sugar, and occasionally eggs. There are many other types, for example creamy soft-serve, or the refreshing gelato and sorbet, which are more water based. It can be a good source of calcium and vitamin D which can promote bone health (Dairy Goodness Canada). While these facts are all interesting and relevant, the history of ice cream has a much deeper and more meaningful impact on American society one may think. Accounts of ice cream lovers date all the way back to the second century BC. These include
the first doughnut cutter in 1872. His version was made of wood, but an improved tin version with a fluted edge was patented in 1889. Doughnuts and Doughboys The U.S. Army didn’t invent doughnuts but it can take credit for advancing their popularity. During World War I (1914-1918), the volunteer ladies (known as “lassies”) of The Salvation Army prepared doughnuts for millions of doughboys to give the soldiers a taste of home. The word, doughboy, has at various times been used to refer to a
of Krispy Kreme Doughnut Corporation. From 2000-2004, the number of stores has proliferated from 144 to 357 and Krispy Kreme is now beginning to open in international locations, opening the first factory in London. They now also have locations in Canada, Mexico, and Australia. SITUATION ANALYSIS MARKET SUMMARY: Krispy Kreme focuses on opening their stores in large, populated cities in the United States such as Denver, Colorado, Rochester, New York, Medford, and Massachusetts. In 2000-2004 the
XS Energy Drink became the second best selling energy drink in North America. They have shown their potential to make a bold statement in a constantly growing market, not only in the U.S., but also in world markets. January 2003 – XS launches in Canada January 2004 – XS launches in Australia and New Zealand January 2005 – XS launches in United Kingdom Growth of the Business Within the first year, XS Energy did over $51 million in revenue, over $70 million in the second year, and by the third
e-cigarettes as their growth platform for the future. It has been predicted that e-cigarette sales could surpass those of traditional cigarettes within the next decade (WHO). Many health organizations are worried about this new product and how its popularity has exploded. The health organizations insist that we do not actually know what is put into e-cigarettes. There is no standard for how they are manufactured or how they are produced since there is no federal oversight. The public doesn’t know how
PepsiCo Beverages North America. This company was originally founded in 1898 by a North Carolina druggist. PepsiCo Beverages North America (herein referred to as the ‘Company’) sells several brands of consumer beverages in the United States and Canada. The various beverage products span through carbonated soft drinks, juices, readymade teas, isotonic sports drinks, bottled water, and enhanced waters. Several established brands include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina