Population Ecology

LO2.3: In most cases companies produces different goods and services for a certain group of people or customers. Businesses can follow different targeting strategies like differentiated or selected marketing, niche/concentration

Ecological perspective is a useful framework in which to view the individual in context with their environment. According to Rogers (2013) ecological theory was originally developed by a psychologist, Urie Bronfenbrenner in 1979 (p. 42). A fundamental tenet of ecological theory is that people are actively involved with their environments and their perceptions of the environment “significantly affects their well-being” (p. 42).

Draw a prokaryotic and a eukaryotic cell and list 3 differences between prokaryotes and eukaryotes. Be creative in drawing, but be detailed! (1.5 point)

A population consists of all individuals of a species that occur together at a given place and time. All populations living together and the physical factors with which they interact compose an ecosystem.

c.Population-all the organisms belonging to the same species within an area at the same time

I choose the niche because it’s at this time that students come into the library to study, do homework or socialize. I notice some pattern and trends after the observation. During the observation, I notice that who you associate with is based on certain characteristics that you have in common. I also notice that race matter in

Niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment

A specialization strategy focuses on a narrow market segment or niche and pursuing either a differentiation or cost leadership strategy in that market segment according to Jean Phillip and Stanley Gully. To be successful, businesses following a specialization strategy are required to know their market segment very well, and often enjoy a high degree of customer loyalty. The company can be successful using this strategy if it results in either lower costs than competitors serving the same niche or an ability to offer customers something that other competitors cannot.

A niche product is made and marketed for use in a small capacity and specialized, but very profitable. Niche strategy targeting the most intensely involved super-premium consumers who look for superior skin care products.

In simple terms, niche (marketing) can be defined as fulfilling the needs of a tightly-defined market segment (Kotler and Keller 2006).

This process helps a firm or organisation in focusing its marketing effort towards a specific segment or a group of segments. Depending on the product, organisational goals, the size of the firm and the marketing resources available a firm may target only one ‘niche’ segment or alternatively focus on several related segments. Another method can be to start with one segment and add more when business grows successfully. Large companies often target all market segments and try to serve them by offering a large variety of products to suit all their needs, wants and demands.

While is it the belief of many that the Principle of Specialization is the most repulsive feature introduced to us by Plato in the Republic, the opposing argument is that the use of specialization is a great idea. Businesses aim to operate with as much productivity as possible while having very little waste, so why not our communities? The Principle of Specialization is present in all aspects of the community, from its humble beginnings of only a handful of men1 and even more so in the state that grows into one that needs an army for protection 2. By examining each new layer that is added, we can study each new aspect of specialization that is added to the

* Entrepreneurial strategy tends to take the form of a niche which is a specialized but profitable segment of the market. It protects the organization niche from the forces of open and direct competition.

According to Phillip Kotler, a niche is a narrowly defined customer group. Niche markets primarily consist of market segments within the larger market place who have similar demographic, psychographic, buying behavior and/or lifestyle characterics. The Fenix Group started with two entrepreneurs, Anthony Keung (Chinese) and Masaaki Ogino (Japanese) who shared the same business philosophy, which is aiming at niche markets, that most times are left untouched or under-served.

The focused low cost strategy purposed to create a price advantage for the company. Usually, a company that use this kind of strategy more focus on a specific market niche, offering products to a narrow market segment instead of a broad one. The company then aims to be the cheapest supplier in the particular niche but not necessarily in the overall market.