Porsche Case Study

4487 Words Apr 27th, 2008 18 Pages
Summary
1 | INTRODUCTION .......................................................................................................... 2
2 | PRESENTATION OF THE GROUP...................................................................................... 2
The company’s history ..................................................................................................... 2
Present situation | Porsche in numbers.............................................................................. 3
3 | THE MACRO-ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4
4 | ANALYSIS OF THE INDUSTRY......................................................................................... 5
Porter’s 5(+1)
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Her husband, Anton Piëch, was factory manager and director of the Volkswagen GmbH in
Wolfsburg, Germany during the Nazi regime.
Over time, the personal interaction of the family members and their management functions led to controversy and family conflicts. Therefore in 1972, Ferry Porsche and Louise Piëch decided for future generations that no family members were allowed to participate in the management any more. The Dr. Ing. h.c. F. Porsche KG was transformed into a corporation
(German: Aktiengesellschaft AG).
One of the founders’ grandsons, the young engineer Ferdinand Piëch, was forced to quit his service for the development of Porsche and needed to found his own construction office.
Shortly after, he preceded his professional career at Audi and Volkswagen where he became chairman of the supervisory board.
Present situation | Porsche in numbers
The equity capital of 45,5 million Euros is divided into two halves: 8.750.000 ordinaries – held in equal parts by the members of the families Porsche and Piëch – and 8.750.000 preference shares listed on the stock exchange.
In autumn 2005 Porsche became the biggest shareholder of Volkswagen with a 25.1 % stake.
On January 26th, 2007 Porsche will ask for the increase of the shares from the recent 27.4 % to
29.9 % at the annual shareholders meeting. The acquisition costs of over 4 billion Euros were financed from Porsche’s company assets.
The German

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