Porsche Case Study

4480 WordsApr 20, 200818 Pages
Summary 1 | INTRODUCTION .......................................................................................................... 2 2 | PRESENTATION OF THE GROUP...................................................................................... 2 The company’s history ..................................................................................................... 2 Present situation | Porsche in numbers.............................................................................. 3 3 | THE MACRO-ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4 4 | ANALYSIS OF THE INDUSTRY......................................................................................... 5 Porter’s 5(+1)…show more content…
g. the sale of »CTS Fahrzeug-Dachsysteme GmbH« with a profit of 80.7 Mio. EUR and 203 Mio. EUR realized through the investment in VW 2 ). 3 | The Macro-Environmental Factors (PESTEL analysis) The PESTEL analysis categorizes environmental influences in six parts: Political, economical, social, technological, ecological, legal. There are various macro-environmental factors influencing the automobile industry. These global factors have an impact on all organizations working in the automobile sector and an analysis helps to identify the structural tendencies. First – and most important – of all, the crisis in the gulf region, the unstoppable increase of oil prices and the decrease of global oil reserves show the industry’s limits. New technologies will be needed in the near future to substitute the oil energy. Toyota, DaimlerChrysler and VW are craving for renewable energy sources to make the automobile ecologically competitive with other means of transportation. The laws on exhaust fumes get tightened around the world to diminish the emission of carbon dioxide because of the increasing pollution. The legislative situation includes a lot of treaties and regulations by which manufacturers have to abide. Documents like the Kyoto protocol

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