Port Authority Clothing

Stagnant sales performance has caused Harrington Collection to explore new avenues for improved performance, including the launch of a new active-wear line. Recognizing an emerging trend of low price and rapid style turnover in the women’s apparel market, along with tremendous growth in the active-wear segment, Harrington needs to work strategically to capture this profitable market opportunity. After careful analysis, it was determined that Harrington should implement a new active-wear line.

When people think of the New York City Garment District, the first things that come to mind are high-end fashion designers like Michael Kors and Calvin Klein and the famous New York Fashion Week. As a New York Times reporter Jean Appleton put it, New York City is the “bustling epicenter of America’s clothing design and the manufacturing industry.”1 However, fashion is only part of the story. Few people actually know how garment production in New York City came about. Before the design and construction of huge lofts and towering skyscrapers, garment production took place inside garment shops and factories inside tenements. The garment industry has changed significantly in the past two centuries and continues to change today.

Marketing. Because of the large number of suppliers selling similar products, apparel-retail firms must stimulate demand with attractive store layouts, colorful product offerings, and various sales promotions.

J.Crew as an iconic brand targeting young working professional by focusing on preppy and classy look failed in identifying brand focus. Also, their business model is performing poorly in the fast-fashion industry compare to traditional competitors, with its high prices, diverging quality, and undesirable brand image. Hence, the brand perception by customers has changed and many of them prefer to purchase the discounted products rather than full-priced items.

According to the U.S. Census Bureau, the forecasted expectations for economy sales in regards to clothing and clothing accessories stores edged up 0.8% in 2014, to $253.7 billion, versus 3.8% and 5.5% gains in 2013 and 2012, respectively. While purchaser spending has profited from pointedly bring down gas costs, we trust a movement in spending from nondurables to durables and, to some degree extravagance products, has contrarily affected attire deals, starting now there are no indications of unemployment growth.

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

With over 3,000 stores in 6 countries and a network of over 16,000 vendors in 60 countries, TJX is able to offer consumers deep discounts on many top names in fashion apparel and home goods merchandise. However the Company does not like to be labeled as a “discount store.” Instead, TJX’s vision is to be a “global, off-price value retailer” with a mission to deliver the same brand name value and

Uniqlo is a retail industry which sells high quality casual wear at cheap and affordable prices under the company name of FAST RETAILING CO., LTD. It dominated the world with its presence and as of 2015 it has opened over 1’400 stores in 16 markets worldwide including big economy countries like China and The United States. Other than its flagship stores, they have delved into E-Commerce websites bringing in more profits. Due to the number of stores opened and popularity it has gained it has a big group of workforce of over 30,000 employees. (uniqlo.com, 2015)

The staggering amount of effort and work into getting one shirt from Eddie Bauer into your closet, is much more than most people would expect. The logistics, or the coordination of supply management, doesn’t all happen within an Eddie Bauer store or a company. The product creation starts in foreign companies like India, China, Vietnam, Sri Lanka, and Bangladesh, and makes its way to the U.S. upon massive containment ships. After customs, the products make their way throughout the countries train rails, where they are eventually hoisted by massive machines onto trucks. The trucks then deliver the goods to the warehouses and stores, where it can be purchased by the customers. Behind the scenes, however, there are countless inspections the crates

The largest companies within this industry have chains of stores around the country. They usually operate their clothing distribution channels through distribution centers usually located centrally. These distribution centers receive the merchandise and then send it out to stores across the country that orders them. Unlike typical warehouses, these distribution centers don’t store merchandise for a long time because of the dynamic nature of the industry. Fashion trends keep changing and products are taken off the shelves when they do not move fast.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Men’s Wearhouse brand offers quality clothing at attractive low prices, while offering great customer service. Men’s Wearhouse is also known for their rented tuxedos and designer brands such as Calvin Klein, Kenneth Cole, and Lauren by Ralph Lauren, Joseph Abboud and Pronto Uomo suits. They also offer a wide range of men’s casual wear, accessories, and “Big and tall” sizes for men. For the casual male customer, Men’s Wearhouse offers casual sport coats, and blazers that can be combined with an assortment of casual jeans and shirts. Along with a wide variety of men’s wear, Men’s Wearhouse offers services for custom tailoring to satisfy customer’s individual needs, allowing customers to find an extensive range of

The research of the external environment for American Apparel should have notes about each one of these factors political, economic, social, and technological. These factors will have influence over the

UNIQLO, established in 1963. At first, it was only a small clothing store sales, which have become internationally well-known clothing brands currently.