Porter 5 Forces Analysis of Tourism in Dubai

Tourism has taken a toll on many Native Hawaiians and is a huge human rights issue today. Most Hawaiians dislike tourism greatly due to the selfishness and greediness tourists bring to their home country. The pastor at a small rural church on the island of Kauai, Reverend Kaleo Patterson, has witnessed and dealt with numerous Hawaiians who struggle with the issues of tourism. Numerous vacation resorts that attract tourists have taken over gravesites of Hawaiians that have passed away. Due to this problem ancient Hawaiians have to partake in reburials. Tourism causes destruction to coral reefs and rivers because of mindless pollution. Reverend Patterson has protested and given public hearings in effort to acknowledge her fury on tourism. Tourism has brought an uncontrollable worldwide business that has no sympathy or thoughtfulness for the original people of Hawaii.

A. Attention Getter- Who has ever been to New York City? Who has ever been to Las Vegas? Who has ever been to Miami? Who has ever seen pictures of these places? What if I told you there was another place just like all these places on the other side of the world. Does anyone know of the city of Dubai? It is exactly like New York City, Las Vegas and Miami in one. Dubai’s city is amazing.

The main goal of this proposal is to find out the information of the leisure traveller of the UK, about why they are choosing to go there and what is their reasons and to find out what type of people are going to visit this destination (gender) in what type of age ?

As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,

It is also a significant contributor to the national integration process of the country & encourages preservation of natural as well as cultural environment. This work has attempted to highlight significant effects of Tourism & Hospitality on various dimensions of the country.

The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable

There are many recommendations that it has to consider for the next three years. For instance, it has to reduce its cost to the customers. This will facilitate in ensuring satisfaction of customers as a result of affordable prices. Second it should establish other travel branches in different parts of the world the organization may use $3000 for the expansion. This will facilitate in attraction of a large market share which will result to increased profit. The organization should also ensure that it advertise all its services through various media services that will meet many customers with an aim of convincing them to prefer their services as compared to those if other organizations.

Porter’s five forces analysis is a tool is useful for us to analyse the threat of competition in an industry. Porter believed that the industries were influenced by five forces; competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and the threat of substitutes. Analysing these areas can allow you to see attractiveness of the market and find a competitive advantage.

This paper will be dynamically examining the tourism industry during the 2000s. It will begin by using the PESTEL framework to analyse the macro environment and determine which factors drive the competitive forces within the industry. Following this, Porter’s Five Forces model will be used to analyse the actual competitive forces at work within the industry and determine the relative importance of these forces.

The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler's Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha (1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best used management framework to know the evolution in a tourism destination as described by Baum (1998), the original Butler's model included:

This study addresses the domain of tourism and hospitality practices as well as its positive and negative effects on the economy, culture and traditions, and the environment globally and in Saudi Arabia. It also focuses on the need for more improvement and diversity on the tourism patterns. In addition, the study hopes to provide an understanding of residents’ attitudes towards tourism impacts on the culture, economy and the environment in Saudi Arabia.

Egypt is known to be the number one tourist destination in the Middle East and North Africa. It has been for years and obviously this is because of its ancient Pharos history, and pyramids in Giza and other historical sites and Luxor and all over the country has attracted tourists from around the world and for many years to visit these attractions that were built around 7000 years ago. Egypt’s tourism now is not just about cultural about heritage but it also has sun, sea and sand tourism on its beautiful beaches on both seas, the Mediterranean and the red sea. Egypt’s tourism is also very popular with its Nile cruises from Alexandria to the Upper Egypt of Luxur and Aswan via the capital Cairo.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

Like any organization, Emirates Airline’s business objective is to grow and operate profitably in a mid to up- size market with a whole range of travel products and services which are aligned to Emirates Groups value of choice, competitiveness, quality, service delivery and return on investments by offering finest selection of worldwide destinations, based on and complementing the Emirates network which are customized according to travelers need (Kotler, 1997).

Information on UAE and its Strategic Priorities xan be found at the following websites: http://www.uaeinteract.com/; http://www.ameinfo.com/; http://www.uae-embassy.org/business-trade/trade-export; information on logistics: read Basit, A. (2010), “UAE Top Logistics Hub in the Gulf”, Khaleej Times, dated 16 January, Available: