Porter Five Force Analysis of Indian Food Processing Industry

Beer, the first beverage appeared as a result of changed lifestyle for the early humans. Before, humans were nomads, who would follow their food (pg. 9). But starting about 12,000 years ago humans had picked up on a new lifestyle (pg. 9). These small bands of about 30 people were now settling down in more permanent areas and had abandoned their old ways of constantly traveling (pg. 9). This drastic turning point in human history seemed to primarily come from one reason, the discovery of beer (pg.11). As beer was basically formed from the gathering of barley and wheat, humans had to form some type of permanent residency, and abandon their old nomadic lifestyle (pg.11).

When beer was first created remains unknown, but it is known that there was no beer before 10,000 BCE and it was common in the Near East by 4,000 BCE.

Beer started out as gruel, and as the gruel fermented it turned into beer. Now it was not the first form of alcohol, but it was an important kind of alcohol. Beer was made from cereal crops, which were very abundant, and because it was so abundant it could be made whenever it was needed. They then found an even easier way to make beer by using beer-bread. Beer bread is basically everything needed to make beer in a loaf, making it convenient to store the raw beer materials. Beer started as just a social drink but then blossomed into a “hallmark of civilization”, as seen by the Mesopotamians. Grain was the basis of the national diet, it was

Beer: Beer was not invented, it was discovered. Exactly when the first beer was brewed is unknown but there was almost certainly no beer before 10,000 BCE. The rise of beer was closely associated with the domestication of the cereal grains rom which it is made and the adoption of farming. Beer originated in the Fertile Crescent in Egypt and Mesopotamia. To beer drinkers in the Neolithic period, beer’s ability to intoxicate and induce a state of altered consciousness seemed magical. This caused them to believe beer was a gift from the Gods. Since it was a gift from the gods, it was presented as a religious offering in religious ceremonies, agricultural fertility rites, and in

The first objective is to study the effect of food processing on molecular structure of processed food. This objective will be achieved through applying detailed molecular structure characterization studies on food processed under different processing parameters. This objective is aiming fundamental knowledge on processing effect on food structure with relating food structure to their functionality.

Beer originated in Egypt and Mesopotamia during the Neolithic period. Beer was not so much an ‘invention’ as it was a ‘discovery.’ It was a very social drink, meaning both the rich and the poor consumed it and due to the fact it was used in many religious ceremonies. Beer was also a reason that people during the Neolithic period adopted agriculture. Some purposes for the use of beer include wages for workers. Instead of paying workers with physical money, they instead paid them with beer. Beer also proved to have many medicinal benefits.

Is it strange that cereal grains go from bland to exciting and favorable to use in everyday life by one invention: beer. The cereal grains was turned not boring by adding only two things: water and time. The Egyptians' love for beer faltered since they made at least seventeen types of beer. Neither did the Mesopotamians' excitement, since they made over twenty types of beer. Also in Mesopotamia, they had government storehouses that hold beer-bread named bappir to keep for making beer or to use during food shortages. When people were passionate about something they dwell on it and that is what the Mesopotamians and Egyptians showed. The hype for beer did not end there since it became a symbol of friendship. The most important thing, that beer might have done to the Egyptians, Sumerians, Incas and China was to be used in religious offerings like funerals since it was a gift from gods. In my opinion, beer most been good, since they considered highly to be given to their gods. Then, beer turned socially acceptable after all the Sumerians started making stories about people turning human when eating bread and drinking beer. That is when beer is started to be use in everyday life instead of once a while because beer became a part of their culture. The Mesopotamians invented writing for the purpose of collection and distribution of bread and beer. Which led to inequality because depending on their job, they get a specific amount of beer and bread as payment since it was currency. Beer was important on many levels. It was used for food, religious offerings, stories, and

The discovery of beer happened around 10000 BCE. The hunter-gatherers, located in the Fertile Crescent, collected cereal grains because they could be stored for a number of months if kept dry and safe. The storage of grains made it harder to have a nomadic lifestyle; therefore the people started staying in one place. They would try to make water tight storage areas, however water did eventually get into them. After the grain would get wet and the people would cook it, it turned into gruel and when that was left sitting around for a few days it would turn into beer. Beer became important because it was safer to drink, due to the fact that you cooked it which got rid of bacteria. In the

In the chapters “A Stone-Age Brew” and “Civilized Beer” from the book A History of the World in 6 Glasses, Tom Standage describes how beer affected the lives of the first humans who lived in year-round settlements and later in the first civilizations in Mesopotamia and Egypt. Beer played a significant role in turning the first humans from hunter gatherers to farmers. Beer was discovered in the Fertile Crescent around 12,000 years ago, when gruel derived from gathered grains (a staple food) that was in storage fermented. These ancient groups of hunter-gatherers found this beverage “slightly fizzy and pleasantly intoxicating” (Standage 15) and realized it was more easily made than other alcoholic drinks. Over time, the quality and variety of beer increased by trial and error.

Beer shows us that early civilizations were encouraged by the cultivation and storage of grain to develop permanent settlements. The history of beer also shows us that ancient civilizations were civilized enough to understand that contaminated water was unsafe to drink. Beer also shows us how the association of beer with a settled down lifestyle was more important to the people rather than the savage ways of prehistoric times. The use of beer as currency demonstrates the prosperity of the new civilizations as well as how beer had become a necessity to the people. The popularization of beer in the ancient world pushed civilization to develop a written language as a way to record the distribution of grain, beer, bread, and other goods.

In Tom Standage’s novel a History in Six Glasses, Standage credits the discovery of beer and wine to the Neolithic Revolution. The Neolithic Revolution allowed humans to abandon their previous nomadic lifestyle they had in the Paleolithic era, and instead to discover how to produce agriculture and raise cattle. Humans were able to establish settlements in fertile areas with predictable climate, like the Fertile Crescent, resulting in farming spreading throughout the region. Rice and wheat became one of the first plants they cultivated, and eventually the production of beer and wine came to be. Beer was discovered when humans began to store and ferment grain. Soon, because of how easy and accessible grain was beer began to dominate the Egyptian

The author Tom Standage says, "In both cultures Egypt and Mesopotamia, beer was a staple foodstuff without which no meal was complete. It was consumed by everyone, rich and poor, men and women, adults and children, from the top of the social pyramid to the bottom. It was truly the defining drink of these first great civilizations.” Beer was first made in the Fertile Crescent and by 3000 BC was so important to Mesopotamia and Egypt that it was being used to pay wages. Water supplies where contaminated which made beer a safer drink. Like the author said beer was really reliable, “Beer, on the other hand, could be made from cereal crops, which were abundant and could be easily stored, allowing beer to be made reliably, and in quantity, when needed.” The society switched from the hunter-gatherer lifestyle to a more settled way of life, humans came to rely on a new beverage derived from barley and wheat, the cereal grains that were the first plants to be deliberately cultivated. This drink became central to social, religious, and economic life and was the staple beverage of the earliest civilizations. The

Eventually beer also had other qualities that allowed farming to progress and that is that beer was not harmful to humans as water was (21). Because of this people found out different ways in which they could produce this drink by having different forms of agriculture advancing its form from regular seeds being planted to massive productions, just as did the Greeks and Romans did by using their slave population to farm all of their grapes for the wine in order to drive a successful wine market (71). Farming allowed for populations to grow from small villages to cities to then allow the adoption of beer and wine to become an essential product that drove agriculture to the civilization and growth of people. Along the same lines we can also see how this development of beer due to farming allowed people to become more than just any regular barbaric man, and show that they were people with class.

In his article “The five competitive forces that shape strategy“, Michael Porter (2008) updates and extends his “five forces” framework he first introduced in 1979 and which has influenced the academic and business research for decades. He reaffirms that “THREAT OF ENTRY”, “THE POWER OF SUPPLIERS”, “THE POWER OF BUYERS”, THE THREAT OF SUBSTITUTES”, and “RIVALRY AMONG EXISTING COMPETITORS” are the forces that shape every single industry, and a thorough understanding of such forces help analyze everything from the intensity of competition to the profitability and attractiveness of any industry. The framework has two dimensions; the vertical dimension that connects

Porter 's Five Forces Model is a critical instrument to break down an outer aggressive environment of the business. The model incorporates threat of entry, the threat of rivalry, the threat of suppliers, the threat of purchasers and threat of substitutes.