Porter Five Forces

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Nowadays, five forces by Michael Porter can be analyzed to when discussed about competition The following are the forces of port services industry especially in Indonesia based on Porter five model competition:
1. Threat of New Entrants - high
a. New entrants
Possibility of new entrants from more than 90 terminals operator licenses (BUP) as a consequence of the new shipping regulation No. 17/2008, some are granted to new players, including foreign investment, local governments and private companies
b. Entry barrier
Quite high due to high investment for port facilities
2. Rivalry Among Existing Companies - medium
a. Local competition, e.g. intra-port competition tbetween terminal operator at Tanjung Priok Port, the other example is competition
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For Marketing Strategy using Porter five forced model by Michael Porter and Rethinking Marketing by Michael Porter and Hermawan Kartajaya Besides all those theories, in this literature review also make review to analyzed CRM, RFM, clustering method.

Indonesia is an archipelago that has the territorial waters of two-thirds of the total area. As one of the largest State-owned Enterprise in the field of port services in Indonesia, IPC has very varied customers. However, until now the IPC does not yet have a mapping of the customer, while the need for a vital relationship with the customer to be able to retain current customers and also to attract new market. Therefore, can do by customer profiling, the model used are RFM and K-Means Clustering.
These days, ports are being integrated into worldwide logistics chain. The value of services provided by regional ports increasingly transcends the interest of local users and benefits business and communities located beyond regional and national borders. Shipping and logistic company have forced to the port to adapt their need and

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