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Porter 's Five Forces : Case Study Essay

Satisfactory Essays

Business Environment
5.106

Porter’s five forces: Case study on Taj hotel Name: Mohammed Sakil Qurashi Student Id: 20151471

Contents
Business Environment 1
5.106 1
Taj Groups of Hotels 3
Introduction 3
Outline of the report 3
COMPETITIONS 4
Theory of competition 4
Substitutes 6
Power of Buyers 7
Theory of power of Buyers 7
Power of sellers 8
Conclusion 9

Introduction

The Indian hotels company limited (IHCL) and its subsidiaries also known as Taj Group of industries. The Taj group of hotels consider as one of the Asia’s largest company. It examined that the founder of Taj groups of company was Mr. Jamsetji N. Tata and he, was the person who establish the first Taj group of hotel that is Taj mahal Palace hotel in 1903, which is known as most luxury hotel in India today.
The taj groups has their 93 hotels in 55 location across India and 16 international hotels in a foreign country like Australia ,Bhutan ,Sri Lanka ,Africa, USA ,united kingdom etc.. (About us -company information, 2015)
Today, Taj mahal palace hotel known for their best service to their customer and known as the most luxury hotel of Taj group and now the hotel has 560 rooms, 10 restaurant and 3 bars. (Hotel review, 2015)
Taj Mahal palace hotel is the only hotel in India, which has its own aerated water plant system for their own use, brushing machine for its silver ware and their own laundry system. (essays, 2015)

Outline of the report

In this report,

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