Porter 's Five Forces Industry Based Model

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Porter’s Five Forces Industry based Model
The five forces examines the dynamics within an industry. Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s current profitability while providing a framework for anticipating and influencing competition and profitability over time. Understanding the structure of its industry is also essential to effective strategic positioning.
Threat of Entry/ Entry Barriers The threat of entry, analyzes how easy it is for competitors to enter the market and potentially capture the market share. Mohegan sun is located in Uncasville, Connecticut. Majority of their market share is from New England; New England is a part of the Northeastern in the United States,
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A new company will be forced to catch up with competitors and perhaps might win over the current competitors. Another issue for Mohegan sun is, some competitors might not need state license to operate within the same region. It will be difficult for a new entrant to gain a large market share and become a major player in such short time as a result of the barriers mentioned above. But Gambler might be looking forward to having closer options than Connecticut. According to the province journal, In December 2014, the Mohegan Sun casino posted its best consistent monthly slots performance in three years. A rare positive note for Connecticut’s tribal casinos since the recession. Mohegan Sun and Foxwoods Resort Casino both have repeatedly laid off workers as business declined. New entrants such as MGM and Wynn are new rivals of Mohegan sun. Wynn might open a $1.7 billion casino location across the river from Boston. MGM is also planning for a casino location at Springfield. This can affect the market share of Mohegan sun because of the new entrants locations. With that being said, it is too soon to determine the outcome of the casino landscape. There is a probability that casinos in the New England region will struggle for smaller shares of regional economic share as new facilities come online. The goal of companies within the casino industry, in this case Mohegan should be to
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