Porter 's Five Forces Industry Based Model

The five forces model helps determine an industry’s attractiveness and long-term profitability. The five forces are: degree of rivalry within the industry, the threat of substitutes, the threat of new entrants, bargaining power of buyers, and bargaining power of supplier.

Five Forces Model is a framework used in the analysis of industry structure and profitability. This model evaluates the ability of company to assess their standing in the industry. Understanding the industries is essential for any firm to be successful. This model evaluates the risk of entry by potential competitors; rivalry among established companies; substitute products; bargaining power of buyers and bargaining power of suppliers.

Nevada casinos are the second leaders in revenue. The strengths that they have generated are the availablity of more hotel rooms, fine dinning, excellent entertainment, shopping, mergers and acquisitions, customer loyalty, and product differentiation among its rivals. With its many strengths, Nevada casinos represent a high barrier for new entrants as well mainly due to product differentiation and economies of scale. Nevada casios use differentiation on the basis of special themes that characterizes their casinos, such as a medieval castle, a pirate ship, or a movie studio. Nevado casinos also rely on economies of scale as many of the larger casinos are expanding by buiding on additional rooms to bring in more customers. Eventhough Nevada casino has many strengths, it also has a weaknesses.

Local legal casino gambling has gained popularity in the United States after a long history of prohibition in many parts of the country. Casino gambling was outlawed in the early 1900’s before being legalized in Nevada and the city of Las Vegas in 1931. In 1978, gambling was legalized in Atlantic City, New Jersey (casino-history.org). Las Vegas continues to dominate as the number one casino destination. Atlantic City and New Jersey have taken a hit as completion in surrounding states increases every year. Pennsylvania surpassed New Jersey as the number two casino destination in the United States in 2015 (Tisdall 2). Today, 43 states have casinos (americancasinosguide.com). Since the birth of the Internet, gambling online has grown into a new industry. Online gambling is continuing to grow to this day and is an industry already worth billions. Many of the issues in today’s society and legislatures have moved away from the issue of if casinos should be legal towards the issue of should sports gambling be legal on websites such as draftkings.com and fanduel.com.

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. By understanding how the five competitive forces that shape strategy influences profitability in a particular industry, executives can develop a strategy for enhancing their company’s long-term profits (Porter, 2014).

High level, intense rivalry may result with profit lost for the company. In most cases, new entrant barriers are high due to the intensity of rivalry (Porter, 2008).

Finally, an increase in job opportunities is a strong motivator for the legalization of gambling and casino development in a time where jobs are hard to find. Jobs are created in all sectors from planners, construction workers, dealers, table workers, cooks and kitchen staff, bartenders, wait staff, security, hotel staff, event coordinators, etc. Financial reasons are the most discussed reasons for the advocacy of legalizing gambling and casino development.

As the casino industry brings in the community with income and tourism, there are more and more countries legalizing and liberalizing this industry. However, the expansion of the casino industry depends on the ability to grant credit to guest. In Nevada, the casino credit accounts for more than fifty percent of the revenue generated by games in the states larger casinos. (Auguilera, Rubinstein, and Reid, 2000) Steve Wynn Resort did not start to conduct the Wynn

Casinos bring a local economy a new tax source and new jobs but it is crucial to look further to see if casinos boost the local economy. In one article the writers state the benefits of the new casino including new jobs and investment. Felsentein, Littlepage, & Klacik (2000) then explain that many casino jobs however require some specific training. This means many employees commute to work. Also some of local casino employees leave previous jobs in community to come work in the casino. The casino is not creating for the local economy if workers are commuting or leaving old jobs (Felsentein, Littlepage, & Klacik, 2000)

During the late 1980's and early 1990's slow economic growth, cuts in federal funding, and growing public needs forced state and local governments to seek additional sources of revenue. Most states turned to lotteries, horse and dog racing, and most recently a growing number of states have resorted to casino gambling as a painless way to raise money. Case studies show that legal casino gaming can increase tourism, employment,

The Ferguson Foods contract would be an easy way for Desert Valley to gain access to the US market. Their customers are in the same target market as Desert Valley so this is a natural fit. That being said, the locations are very spread out across different states which will make it difficult for Desert Valley’s brand awareness efforts to gain

When neighboring states started to allow gambling in 2006, Atlantic City became less of a hot spot and – within the past two years – has shut down four casinos in the community. On top of that, residents complain about traffic, crime, and noise and air pollution, blaming the city life that casinos bring in. Running a business of this type is risky when the competition is high. And these days regional gaming is all about convenience and appeal, which Atlantic

The Oneida Nation has three main casino locations that are the most popular gaming locations for customers. There are also three other smaller locations that are located within gas/market stations for gambling customers as well. The Oneida Casino’s are a great source of revenue for the Oneida community and is committed to providing a great gambling experience for its customers, as well as providing many opportunities for shopping, dining, and relaxing (Oneida Casino, n.d).

In the early 1930s, gambling was legalized throughout the state of Nevada and casinos began to flourish (Dunstan, 1997). The economic growth in Nevada, especially the city of Las Vegas, has improved tremendously by the creation of casinos. Many people were employed since the operation of casinos requires a huge amount of labor, skill, and expertise. In addition, local retail sales also increased from casinos when gamblers visit the stores to spend their winnings on various items and products (Garrett, 2003). As a result, many state governments began to legalize casinos in order to boost their economies and increase employment. As of today, there are roughly 1500 casinos in the United States and they generate almost 65 billion dollars in revenue (“Facts on U.S Casinos” 2013). However, casinos use immoral methods to achieve this incredible feat of big profit with few government interventions. While the city of Las Vegas becomes more prosperous than before, many citizens lose their fortunes or even lives by the immoral business practices implemented by the casinos. Even though the

“The geographic location of a casino is a huge consideration” (Lewis pg. 1). Demographics, travel patterns and nearby competition play a significant part in casino design. “ Most people in North America live within a day’s drive of one or more gaming areas” (Lewis pg. 1), so in order to attract people to the casino there must be something other than the gaming floor to draw them in. Many amenity and non-gaming attractions must be considered in order to really stand out. The casino must design strong support facilities, a hotel that can accommodate as many players as it can afford, a parking system for the traveling patrons, non-gambling facilities for families and it must be an inviting space.