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Porter's Five Forces Essay

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In this globalization era, businesses around the world develop in a really fast pace. The competition within an industry usually tough and it has its own pattern that could be difficult to understand by the new comer. Therefore, chances for new businesses to grow will be low if they are not analyzing the environment of the industry. One of the most common theory to analyzing forces of competition in an industry is Porter’s Five Forces theory. These five forces are consist of the threat of new entrants, the power of suppliers, the power of buyers, the threat of substitute, and rivalry among existing competitors (Harvard Business School Publishing Corporation, 2010, p.24-41). Moreover, those five forces divided into two focus concern. The first on is forces that focusing on competition, which consists of industry rivalry among existing competitors, competition from new entrants, and the threat of substitute. Equally important, bargaining power of suppliers and buyers are part of five forces that focusing in the industry itself (Hamilton & Webster, 2015, p.80-89). To elaborate, this essay will discuss how porter’s five force strategies evaluate the balance of the business situation. Moreover, it also measures the level of competitiveness in the industry environment. Then, it will provide the implications of these strategies in terms of company’s future growth and profitability.

Basically, Porters 's five forces are a tool that simple but powerful for understanding where power

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