Porter's 5 Forces Analysis of Starbucks

As the world’s number one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee-related accessories and equipment. In addition, Starbucks sells whole-bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee-flavoured ice cream and ready-to-drink coffee beverages. The purpose of this paper is to analyze Starbucks business strategy, customer value proposition, company’s operations and the risks to financial results and reporting in the short term.

Planning consists of competitive moves and business approaches developed to attract, please customers, conduct operations, grow the business, gain competitive advantage, and achieve performance objectives (Huidan, 2011). There are three steps to planning. A manager must be able to decide what goals to pursue, the best strategy to achieve those goals, and how to use their available resources to achieve those goals as efficient as possible (Bethel University,

How did the corporation perform the past year overall in terms of return on investment, market share, and profitability?

Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world with over 16,000 stores in 50 countries. This report evaluates major internal and external factors affecting Starbucks using various analytical techniques. Based on the Starbucks brand in UK, it identifies suitable marketing strategies for Starbucks to expand its business in the UK market within the next two years. In line with the chosen marketing strategies, recommendations for the marketing mix are discussed.

Answer each of the questions in a well-developed paragraph (except the last one, which should be longer). Use specific evidence from the text to support your answers.

Starbucks Corporation, generally known, as Starbucks Coffee is the leading retailer and a brand of world’s forte coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim, wherever in this world where premium quality coffee is in demand. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 20737 stores in 63 countries and territories, including 11910 in the United States, 1496 in China, 1442 in Canada, 1052 in Japan and 772 in the United Kingdom. The first Starbucks was open in 1970. The name was inspired from Herman Melville’s Moby Dick, a definitive American novel regarding the 19th century whaling industry. The nautical name matches seamlessly for a store that imports the world’s finest coffees to the cold thirsty people of Seattle. In May 1998, Starbucks have finally successfully entered the European market through its acquirement of 65 Coffee Company stores initially originated from Seattle in the UK. Both companies shared a common culture, focusing on a great commitment to customized coffee, similar company values and a mutual respect.

Environmental and organisational audits are used to discover a company’s position in their market and environment, and the company’s physical position.

Trader Joe’s is a neighborhood grocery store chain which was founded by Joe Coulombe in 1967. It started as one store in California in 1967 and has grown to be 414 stores in 38 states as of July, 2013. As of 1979, It is privately held by German grocer Theo Albrecht, owner of Aldi North. Consumer Reports ranked Trader Joes the second best supermarket in the US in 2012.

4. Make necessary assumptions based on your research. Not all data is available. Provide justification for your assumptions. This plan requires quantitative and qualitative thinking, consensus, forecasting, and planning.

33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11.

nalyze the specialty coffee café industry using Porter’s Five Forces and Macroenvironmental Analysis. What are the key success factors in this industry?

Accounting helps to measure an organizations activities, process data into reports, and translate the results to decision makers. Financial statements and reports help to present the company to the public in financial terms. The information on these data statements can used to evaluate the company through vertical and horizontal analysis. Vertical analysis is the proportional analysis of a financial statement. Normally, vertical analysis is done with a financial statement over a period of time. When using vertical analysis, a line item on a financial statement is listed as a percentage of another item (Harrison, 2015). A horizontal analysis is the comparison of information or ratios over a series of reporting periods. Horizontal analysis helps investors and analysts to control how a company has grown over time. Analysts and investors could use horizontal analysis to compare a company's growth rates in relation to its competitors and industry.

It is imperative on the part of companies in the industry to analyse the macro environmental factors which are beyond the control of company but have the significant impact on its future operations and profitability therefore to audit the present and anticipate the potential future changes so could be aligned with the changes and add to its advantage.

Starbucks is a american coffee company or coffeehouse chain and was founded in Seattle Washington in 1971 by English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker("Starbucks." Wikipedia. Wikimedia Foundation, 21 June 2017. Web. 23 June 2017). The company became so popular they now how stores all over the world.

such planning is best seen when one considers the several areas where it is helpful: Forecasting