Porters 5 Forces

2478 WordsDec 16, 201010 Pages
Porters Five Forces analysis for IT industry Wipro Technologies is a global information technology (IT) services company. It provides custom application design and development, IT consulting, systems integration, technology infrastructure out sourcing, software products and BPO services. Michael Porter's Five Forces Model looks at five key areas- the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. Threat of new entrants: New entrant in the market may have an effect on share of older counterparts Threat of substitute: Due to technological advances, Quality constraints or cost effectiveness there can be a threat of the substitute on the industry. Bargaining Power of…show more content…
Wipro trades on NYSE and is a well respected global company. Threat of Substitute Price is most often the main differentiator among key players in the software industry quality of service being the same. Indian IT firms like Wipro face stiff competitions from their counterpart in other emerging market like Russia, Brazil, Mexico, Philippines and China. The IT providers in these markets charge competitive rates as compared to Wipro. But Wipro has development centres in China , Philippines so that they can leverage the same advantage. At the same time Wipro attracts a huge pool of resources from the many leading technical institutions across India . These resources are trained to work in many technologies and also are very flexible with respect to work timings. Additionally, the Wipro has been exceptionally quality focused being the first Indian Cmmi Level 5 company with high-skilled pool of knowledge workers with English speaking Hence it has an upper edge over other offshore locations like China, Philippines or Latin American countries 1 Quality/Value proposition While start-ups work like a flash in the pan and sometimes do attract a first time IT outsourcer it is MNCs like IBM and Cognizant which can be identified as substitutes for Wipro. Cognizant with it’s steady and continued growth rate has taken a part of the market
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