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Porter’s 5 Forces & the Russian Commercial Banking Sector and Wealth Management Industry

Decent Essays

PORTER’S 5 FORCES & THE RUSSIAN COMMERCIAL BANKING SECTOR AND WEALTH MANAGEMENT INDUSTRY Today’s Russian Federation is characterized by low competitiveness in the context of firm strategy and rivalry, a supportive infrastructure for industries, a mixed bag when factor or input conditions are assessed (human resources, capital resources physical infrastructure, etc.…), and a polarized consumer base, where some hold most of the wealth, while the rest are quite average or below the poverty line. It is an overachieving country, with high income compared to low competitive index. In Porter’s Diamond-E Framework, Russia is in the Efficiency-Driven Stage; it is an investment-driven economy. This is not congruent with the general …show more content…

As previously mentioned, the key industries both in the country and coming from Canada are growing, as is the desire for continual cooperation among the countries. Businesses within such sectors need or will need efficient and cost-effective corporate banking to operate effectively. Today’s Russia boasts Nominal GDP of $1.850 Trillion (2011). GDP by sector is 4.5% in Agriculture, 36.9% in Industry, and 58.6% in Services (2011), and overall GDP growth of 4.3% (2011). Also, Canadian direct investment in Russia reached $538 million CAD (2011), and according to Canadian estimates, total CDN accumulated investments in Russia amount to 1.5 billion. In terms of Wealth Management, there were 1,290 Ultra High Net-Worth Individuals (UHNWIs) in Russia as of 2011, with a combined wealth of US $481 billion and an average wealth of US $372 million per person. This is RBC’s target market. The largest number of UHNWIs live in Moscow (64%). This is where RBC would establish upon entry. Down the road, however, RBC may reach St. Petersburg, Yekaterinburg, Novosibirsk, Kazan, and Kemerovo, with UHNWI inhabitants numbering 99, 38, 31, 29, and 27 respectively. A small percent of Russians holds most of the country’s wealth, and it is those individuals that are of interest to RBC. The Russian banking industry is home to over 900 banks, and is dominated by the state-owned “giants” Sberbank and

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