Porter's Five Force Model for Apple

Apple is multinational business with a good reputation designing and developing expensive, but high quality electronic products such as the worldwide famous iPhone, iPad, iPod and MacBook. They also provide high standard computer software that is used across the world by a large variety of people from top music producers to professional designing organizations. Apple was first founded in April of 1976 to sell personal computers (Wikipedia, 2014).

Supplier mainly through its increasing input prices and to lower the quality of unit values so that

Samsung is the main competitor of Apple’s iPhone as Samsung is purely android based while iPhone has its own software but they are highly competing in smart phones market. Share of competitors in market are shown:

Apple Company is a US multinational company based in Cupertino, California on the west coast of the United States. It is specializing in the design, development and sale of electronic devices, software and personal computer. Mac, iPod, iPhone, iPad and smart watches are the most popular Apple products, while their programs include the Mac operating system, OSX, the IOS mobile device, such as songs

* there are a number of substitutes available to consumers. Discount furniture outlets such as Ikea offer desks and chairs for the home office. For businesses, companies like Steelcase can furnish entire buildings all under one contract, whereas an office supply outlet cannot. Major corporations often enter into purchasing agreements with the computer manufacturers themselves to order in bulk. Retail outlets such as Best Buy offer the same technology as the office suppliers, often at a very competitive price. Finally, Wal-Mart is a major...

Firstly, we should divide Apple Inc. into the Mac line and the iPhone/ iPad line. In the Mac line, the barrier to entry is very high, causing very few new firms to be able to enter. Developing a computer OS is a very difficult business, because software also need to be compatible with your system, which is very difficult because software companies may have to completely rewrite a program to suit your system. So the entry barrier is extremely high. On the other hand, the mobile device market may have lower entry barrier, as we can see firms like Samsung and Nokia also has their relevant share of the market, but exit

Google Android controls almost 75% of non-apple smartphones. After Apple launched their very own App store, Google went in sharply to have the same technique market with Apple by creating application developers. The only challenge for android is apple iTunes music store that android do not have.

In 2001, the IPod was born and it swept the music industry by storm. They had invented the new way to buy store and play music. The new way to digitally create, share, store, and play music was in the format of MP3. This format makes it very easy to store the music and play it back without any loss of the musical content. MP3 stands for MP is short for the Motion Pictures Experts Group (MPEG) and the 3 is for the layer that the music is written to.

* Mobile phone – a telephone which is connected to the telephone system by radio instead of by a

Although Apple’s business strategy is to choose making profits instead of increasing market share, their high popularity with the customers allows them to gain market share as well. From December 2013 to April 2014, Apple’s smartphone market share percentage is a lot higher than Samsung, LG, Motorola, and HTC by over 20%.

Apple Computer, Inc., is an American multinational corporation. The company originally founded on April 1, 1976, is located in Cupertino, California. Apple is renowned for their designs, having developed their own computer software and personal computers that have revolutionized the world of electronics. Apple was the first company to introduce the 8-bit fully functional home computer called, Apple II, in 1977. The Apple II eventually became the first successful commercially produced microcomputers. The framework behind the Apple II is what set the precedent for other computer manufacturers, and ultimately led to further advancements in the world of technology.

Samsung and Apple both lost market share to up and coming Chinese manufacturers Huawei and Oppo, both of which saw an increase in their shares year over year. Currently, the iPhone market share is decreasing in China, the world 's second-largest economy after the U.S. Apple 's declining market share in China is also due to iPhone users holding onto their handsets longer and postponing upgrades. All products go through a lifecycle of birth, growth, and decline. Apple has already been through this cycle with at least two products. Currently, Apple has no backup to replace its vanguard iPhone product. The competing Huawei P9 phone compares extremely well against the iPhone 7 and cost 30 percent cheaper than iPhone. In addition, cheaper android phones that offer everything the iPhone does and sometimes more at fraction of the price are also gaining market share rapidly.

Apple Inc. is an American multinational partnership headquartered in Cupertino, California, that plans, creates, and offers shopper gadgets, workstation programming and Pcs. Mac was established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to create and offer Pcs. Apple is the world's second-biggest data engineering organisation by income after Samsung Electronics, and the world's third-biggest cell telephone producer after Samsung and Nokia. Its cell phone named iPhone was launched on June 2009 in United States.

the overall market share of Samsung is more than 21% whereas apple is still at 13.9% which clearly states that there are still many areas in which Apple Inc. can develop its market and get a good numbers. (corporation, 2015)

3. Currently, Apple holds 39.2% of the market share, followed by Samsung 23.0%1. This makes it hard for new entrants to obtain their own market share