Porter's Five Forces Analysis Of Tourism Industry

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There was a time when Indian families would plan their annual trip well before 6 months in advance, after spending long & sweaty hours queuing up in front of ticket booths. Today, the rise of Internet credibility coupled with falling rates of air travel has helped the air travel catapult to glorious success.
With a turnover of INR 2,200 crores & over 50% market share, MMT is the single most recognized and trusted player in the OTA industry. It is the largest online travel company in India and is the second largest most visited travel website after IRCTC.

The Inception
After completing MBA from IIM Ahmedabad, the founder of MakeMyTrip, Deep Kalra worked for ABN Amro Bank. At TechSparks 2013 in Delhi, Deep took the audience through this journey
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The number has grown steadily and is expected to grow at an even faster rate due to reforms like:
• Convenient Visa: Electronic tourist authorisations, known as E – Tourist Visa, launched by the government of India
• Higher investment in the sector: More than half of the Ministry of Tourism’s Plan budget is channelised for funding the development of destinations, circuits, mega projects as well as rural tourism infrastructure projects. • Increasing Income: Domestic expenditure on tourism is expected to rise due to the growing income of households
• Relaxed FDI norms: o 100% FDI is allowed under the automatic route in tourism and hospitality, subject to applicable regulations and laws. o 100% FDI allowed in tourism construction projects, including the development of hotels, resorts and recreational facilities o Tourism and hospitality had a cumulative FDI inflows of USD8.45 billion in FY15
• Government’s Marketing and promotion strategy: The Goa Tourism Development Corporation (GTDC) is planning to organise familiarisation trips or “fam” trips for international tour operators and media to showcase Goa as a tourist

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