Porter's Five Forces

This paper will summarize the ERR articles from the bulleted topics and issues. This paper will also include summaries on toys that may encourage violence and aggression, toys that may promote pro-social behavior, gender stereotyping in toy selection, and cultural stereotyping or, lack of cultural awareness in toys.

Toys play quite an important role in children’s lives, along with their socialization. Kids spend a vast amount of time playing with toys, alone and with their peers or parents. In todays age when it comes time to buying gifts for children everything is color coded. There are many boundaries that separate

The first of Porter’s Five Forces is the threat of new entrants. According to the case study, there has been a wave of new entrants to the retail industry. These include Best Buy, Costco, Wal-Mart, Old Navy and the recently irrelevant, Target Canada. The second force, the threat of substitute products or services, is also prevalent in the retail market. Inevitably, the target audience that the Hudson’s Bay Company is trying to cater to, will shop at other retail stores for the same goods due to consumers behaviours and preferences. Another impacting force is the bargaining power of suppliers. However, this force does not play as large of an impact to HBC as one might initially assume. Traditionally, HBC among other large retail stores makes a large percentage of their

Assuredly, our business will be offering some specialty product and service. Our competitive strategy is differential. We are different from other companies because we are specializing in an online service that other companies don’t have.  Companies like Pbteen and Dormco are very limited on their service because they only provide a certain amount of diagrams. Our company provides the actual size/diagram of the room in which the students are living in. Additionally, our company’s product/service that we are providing is different from your competitors because no other company offers all college students a kit that provides all the essentials at a special discounted price. Furthermore, our business will act against each of the Michael Porter’s five forces by offering a variety of products and services.

The story of “Red Ryder Nails the Hammond Kid” by Jean Shepard mainly revolves around the main character’s memories of his childhood. Ralphie’s reminiscing of his childhood is provoked when he reads a sign stating, “Disarm the Toy Industry” (473). The simple statement takes Ralphie back to his childhood Christmas when getting a BB gun for his Christmas present is all he could think of. The article, “Target Market: Children as Consumers” by Robin Marwick directly points out how “children are a prime target for marketers” (1). Marketing to children is the easiest selling point, especially, during the holidays. The ebook, Inside Toyland: Working, Shopping, And Social

I was once asked, if I thought the decision to reorganize of the state was right. Specially taking about creating the JDOC command structure, I said, “who else is going to do what we are doing?” The job of domestic operations has always been an additional duty, with very little time for planning or preparing for upcoming events. We are a reactive organization and I can see how that can kill us in the end. Our focus in the past 15 years has been on how prepare to go to war, which is our federal mission, and we have forgotten how to take care of our citizens in our own back yard which is our state mission. This reorganization has forced us to look to our left and right, and view the Oregon National Guard a one force both Army and Air. We as an organization are learning each other’s capabilities, strengths, weaknesses, and how we can better support each other in the

In addition, the growing parental fears in society have caused parents to be more worried and cautious and even more protected over their children. As the increase in awareness that children are at risk of crime, assault and kidnapping by unknown people. Also due to increased road and train travel and traffic dangers, children are more likely to travel with their parents or carers. Rather than on their own. Secondly , to support that families have become more child centred is the children’s consumer market as children are now target audiences for many business such as , mother care , toys R Us , Nike , adidas and the music industry (especially) focus on the childhood market. Encouraging children to consume all of their products and parents to satisfy their children’s wants, this is “pester power”. Where the children pester their parents into buying them games, toys, music and so on. As the aim is to please the children, this would effectively say that

Amel Saleh’s argument that the holiday season is too materialistic, is a well defended statement because she appeals to all three rhetoric appeals, and uses solid evidence to defend her position. Her essay gives insight to how gifting giving has lost its true value, . In Amel Saleh’s essay, it states, “Despite the fact that the United States holds 4.5 percent of the world’s population, we consume 40 percent of the toys. According to Psychcentral.com, a first grader is able to recognize 200 brands and obtains 70 new toys a year. ” This is an example of the author using logos, since America consumes 40 percent of the world’s toys, logically kids would be able to identity a variety of toy brands. It makes parents stop and analyze themselves on

Since the beginning of time, toys have often been an indicator of the way a society behaves, and how they interact with their children. For example, in ancient Greece, artifacts recovered there testify that children were simply not given toys to play with as in the modern world. The cruel ritual of leaving a sick child on a hillside for dead, seems to indicate a lack of attention to the young (Lord 16). The same is true of today’s society. As you can see with the number of toy stores in our society, we find toys of great value to our lives and enjoy giving them to children as gifts. Ask just about any young girl what she wants for Christmas and you’ll undoubtedly get the same answer: “A Barbie.” But what exactly has caused

The implications of continuous brand exposure are immense. The children are developed into loyal consumers at a young age and will stay loyal to the brand, it increases the pressure placed onto their families to maintain a career that can support such a lifestyle, maintaining their children's consumer status. Furthermore the toys themselves may become a source of distraction within schools, affecting the child's capacity to learn and achieve, which could later impact the child's opportunities for a career which will one day support their own

Through my experience in the toy department of Wal-Mart I have learned that no toy is manufactured unintentionally but that each has a purpose and a targeted audience. This conclusion was made through my critical analysis of marketing, colour choices, layout, and cost in regards to the toys. As I strolled through the three aisles, sections of toys began to blend together as it was organized in an orderly manner; separated by colour choices and characteristics. As a result, it was made evidently clear which toys were being targeted to which specific sex. Moreover, from the flyer to the bright, over-the-top graphics, the marketing methods were very persuasive and convincing to children and parents alike. In addition, Wal-Mart used sale methods to draw customers to their products. These sales worked to promote the product to parents as well as reach families of different socio-economic backgrounds. However, despite their effort, the products within Wal-Mart do not achieve the reduction of the economic gap due to the separation of one product set, which increases overall cost of that whole product. In conclusion, Wal-Mart’s Toy Department worked to convince children and parents alike to need and want their product in addition to instilling societal gender stereotypes and sustaining economic inequalities.

Through studying the entire retail toy industry, we have been able to understand the complexity of the industry in which Toys "R" Us operates. Upon completion of the analysis, we realized that the industry is growing stably,

just building blocks.  Due to the different segments that make up the toy industry, buyer power is

More young children prefer the game in Ipad video game and online game rather than traditional toys; therefore Toys R Us is facing on high threat of substitution.

Conclusion: The entry of Toys “R” Us would shake the traditional Japanese toy business, however the cracks appearing in the retail structure points towards the need for transformation in the Japanese market. Hence Toys “R” Us potentially is a good prospect for the Japanese markets.