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Porter’s Five Forces

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1(a) Critical external and internal environmental factors that has a strategic implication for Apple’s future
When relating to the external factor which has a strategic implication for Apple’s future, it can be best described using Porter’s five forces.
Threat of new entrants

Threat of substitutes
Bargaining power of suppliers
Bargaining power of customers
Intense competitors at current state

Porter’s Five Forces Current rivalry: Apple faces an intense and fierce competition in the PC market, which has a very low switching cost. Competition comes from IBM, Dell, HP and Toshiba. In the multimedia solutions category, initial companies such as Napster and Kazaa was the main rivals to Apple’s iTunes and iPod but due …show more content…

The differentiation that is brought by Apple is really commendable, considering the company was in the brink of bankruptcy to a most sought after organization in the world. Coming out with iTunes was arguably the best product in the market because it virtually boosted up the sales of iPod. The product, iTunes provide a complete music downloading solution with a minimum fee per download, making it the biggest legal downloading software with the affiliation of the 5 biggest record companies, BMG, EMI,SONY MUSIC ENTERTAINMENT, UNIVERSAL AND WARNER BROS as well as 200 independent labels (Hoskisson,2009). The strategy to monopolize the market and making it a legal business, in the event of piracy and legal issues of music and software downloading from rivals such as Kazaa and Napster pays of big time and structuring a deal with the record companies established its strong base. While competitors trying to play catch up on the innovative relationship between iTunes and iPod, Apple focus on bringing in new idea ranges such as iPhone, Apple TV and the newest addition which is the iPad and develop a synergy between all of them. They also reinvent their methods by milking the cash cows and concentrate on the existing innovative inventions by incremental improvements and cost reductions, which is basically aligning marketing and business strategy with product development, which leaves others out of their league.(Meyer, 2010). 2. Recommendations can be made to

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