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Porter's Five Model Force in Global Planning

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Using Porter’s Five Forces in Developing International Strategic Plan
Kariem Ismail
American Public University

Using Porter’s Five Forces in Developing International Strategic Plan
Michael porter developed a model that can help strategic management to better understand the industry context in which the industry operates. The framework he created models an industry as being influenced by five forces. Michael Porter framework can help a company when developing a business strategy if it decided to go global. When entering the international market the company has to put in mind what kind of competition it will find in the foreign market and how can it overcomes the different challenges. The five forces that affect an industry …show more content…

3- Buyers possess a credible backward integration threat-can threaten to buy producing firm or rival.
Buyers are weak if:
1- Producers threaten forward integration - producers take over own distribution
2- Significant buyer switching costs
3- buyers are fragmented
4- producers supply critical portions of buyers’ input. Intel’s relationship to pc If the firm is going to be in a country that has an opposed policies to the firm’s country, the buyers can boycott the firm for political reasons. Before going global, that should be taken in consideration.
IV. supplier power Supplier can exert an influence on the producing industry, such as selling raw material at high price.
The suppliers are powerful if
1-credible forward integration threat by suppliers
2-suppliers concentrated
3- significant cost to switch suppliers
4- customers powerful the suppliers are weak if
1-many competitive suppliers
2-purchase commodity products- store brand label products
3- credible backward integration threat by purchasers
4- concentrated purchasers
5- customers weak
v. Threat of new entrants and entry barriers Entrance of new firms to market affects competition. Industries possess characteristics that protect high profit levels of firm in the market and prevent additional rivals from entering market.
Barriers to entry are unique industry

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