Portman Hotel-Case

The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your

The turnaround in fortunes was achieved by solid sound management who implemented a new structured plan identifying the various areas in which improvements had to be made over a period of time. The main element to the transformation was realised by capturing greater occupancy numbers to visit/stay in the hotel utilising existing football contacts and the new listings with online sites. Also in adopting the time saving and cost cutting practices in various specific areas. However, the “Junction International” did not realise its full potential as part of a luxury chain due to the loss of individuality as well as higher operating

The Portman Hotel was built with the intent of being a 5 star hotel that provided superior service to its guests. This superior service centered around a business plan that was based on Asian standards of hospitality.

The simple fact that the hotel has a tag line... "stay your own way" shows that they have adopted a marketing orientation. By looking into currents trends the business could develop plans from the customers expectations such as implementing two business "classes" of customers (Business Class and Gold Business Class) is also a reason.

specialty hotels, or any other type of hospitality interest and identify the main problems associated with

information about a new brand of luxury boutique hotel, “W”, from Starwood and brought to

The Renaissance hotel is one branch from the very large Marriott hotel industry, its located in the heart of the music city “Downtown Nashville” at 611 Commerce St, Nashville, TN 37203, website “ renaissance-hotel.marriott.com”. When many people hear the name Renaissance hotel many automatically know their stay will be a comfortable and enjoyable one, but that name also sometimes associates the hotel as a serious business only organization. On the renaissance website the viewer would notice that the company is trying to emphasis “yes we are a great place to do business and take business trips, but we also know how to have fun”.

Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms

Based on your analysis of the company's situation, does it appear that the good hotel concept worked? does the good hotel need Joie de Vivre or can it continue on its own?

In this assessment I am going to discuss about grange hotel service and elements they provide, their target market using segmentation principles and also I am going to select two ways in which they promote themselves, and whether the promotion tools work well to reach the target markets.

From the description of the case study, it seems that the reason lead the Portman Hotel to this terrible situation was that their HR policies were inconsistent with its strategies. The Portman Hotel's philosophy is that if they want their customers treated better, they must treat each other better. They also think the Portman Hotel is a place where they can make their employees feel satisfied with their jobs. Their jobs will be fun and they will fulfill their expectations. The employees will have the best work experiences. Besides, the Portman Hotel expects to be the best employer in San Francisco. They are willing to show their trust and pride in their employees. That's why the hotel considered their "associates" of the highest potential,

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough

The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf

The boutique experience begins as soon as you enter the half-moon driveway. A sharp dressed man in a top hat and tails will great you at your car door, and welcome you to the Saint Paul to more like an old-fashioned butler and more like a personal assistant. It takes the right personality to do this—intelligence is important. Confidence, too. [The service person] has to appear at the right time and know what’s required. You receive what you need, but you’re not conscious of exactly how that happens. When you feel that you can depend on the service to anticipate but not intrude, it allows you to fully relax.” This statement is true to the point that the hotel will anticipate all needs as they take on the role of your own personal staff, from this point on you will be treated as royalty at your stay. The classic 1920’s décor leads you into the lobby and through a bay of

Service is the most important aspect when it comes to handling a hotel. A hotel’s main objective is to provide the best service and tend to all of the guests’ needs and requirements. If there is no service then there would be no business. When running a business, the costumer is always placed first. Poor services can results in a complaint from a guest. But that complaint can be used to better the business in the future.