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Portrayal Of Gender Roles In Advertising

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Advertisements have been associated with causing negative influences in women to accept the inferior status to men, limiting their potential in the real world. Historically, women have been taught to stay at home, and men to be active and dominant. In 2017, not much has been changed due that the portrayal of sex roles in advertising still reflecting inequality between women and men, provoking improper behaviors in individuals, and changing negatively the perception of their role in the society.
Many commercials represent the female figure as an unemployed character doing the traditional tasks in the household rather than being in the office, or as a sexual object that through seduction would be likely to obtain what it wants. In contrast,
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