Portrayal of Indian Women Through Television Serials

1953 Words Aug 29th, 2013 8 Pages

Tender and the media is a subject that is being discussed frequently. The portrayal of gender as a product and the accompanying body politic in the media is well documented. Media can either be a accomplice to gender based discrimination by portraying stereotypical sensational images of women or it can provide balanced coverage that empowers women while exposing acts of gender bias. This essay of mine is specially focused on women’s issues and characters that are covered on television and the manner in which they are portrayed in Hindi television serials.

Women portrayal in television is one of the disputable issues surrounding the media today. The modern images of the more liberated
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Despite several debates and discussions taking place, new serials are cropping up every month, generally based on the same topic, as it seems like the viewers enjoy the suspense of a juicy family drama based on betrayal, deceit and an ultimate reconciliation. The target audience of Indian serials is assumed to be housewives and elderly women who spend their afternoons in front of the television, thus most of these melodramatic serials focus on the lives and personalities of these stereotypical women and showcase them in a positive or negative light. Marriage, being an issue of utmost importance and seen as a necessity in the traditional Indian household, is usually the focal point of most of these shows. The concept of fair and dark complexion has also been a hot topic for discussion. The attractiveness of a woman is usually measured by the colour of her skin. Some serials even go to the extent of casting darker women as the villains and fairer women as the fragile victim. These issues not only throw light on the plight of women in the Indian society, but also retard the improvement in the portrait of the fairer sex in India.
Ekta Kapoor’s teleserials gave Indian television a new genre of women characters and the success of these characters calls for questioning our changing idols. Women if not shown portraying stereotyped, superhuman characters; are shown as schemers, manipulators, home-breakers or as
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