Position Analysis of Pringle of Scotland

The following analysis of Porter’s 5 Forces Model will help in determining the threats that my be present now or in the future and help determine opportunities and decisions regarding the marketing plan.

The UK had recently emerged from the recession 2007-2009, the economy is now recovering. During the recession, many businesses had struggled to survive. The strategies that businesses had taken during recession may affect their long-term profits. For example, as people spend less during the recession, businesses try to reduce their costs and reduce prices in order to encourage customers to buy their product e.g. Primark, M&S etc and many businesses have also closed down branches in order to maintain their

The primary purpose of this essay uses persuasive writing to get her point across. Informing the reader about the eco dangers of buying outsourced clothing material. Most people often want the cheaper alternative without going to the flea market or charity clothing banks. But all the clothes get worn down, shrink, fade or just deteriorate in the end because the fabric is unsustainable. Resulting in the t-shirts and jeans to be tossed away and put into a landfill. Where they have been found to transmite “more than three million tons of carbon dioxide emissions”. (Siegle, 7)

The True Cost is a documentary that was filmed with the hope of educating consumers regarding the global impact that ‘fast fashion’ has on our society. Director Andrew Morgan provides the link between our clothes and the people who make them; careful to bridge the gap between the factory workers and how our high demand for fashion can affect their life. In fact, we seldom consider consumptionism (to consume, use or spend with little regard) and globalized production (when goods are made in another country for low wages) while shopping, but we should. Projects such as this documentary, shed light on the untold stories behind what appears to be a glamorous and trillion dollar business. Unfortunately, those who are impacted the most are the workers

Prevent discrimination: support equality – This sector of the act explains where discrimination is most likely to occur in the workplace and how to stop it happening

Porters’ five forces analysis provides important knowledge to Dennis Shaughnessy about the external environment of following the joint venture. The provided external analysis should be used when recommending the joint venture to the CEO and board of directors.

During times of economic downturn, employees can feel susceptible. Employers may need to reduce contracted hours or change staff job roles to save money. This leads to staff feeling exposed and concerned about possible redundancy, which in turn effects how they relate to the organisation.

Given the state of the recession and how it might have affected an organisation’s finances, this has a large impact on the employment relationship i.e. due to cuts there be maybe redundancies, therefore leading to loss of jobs.

As an employer one needs to reduce the likelihood of being held vicariously liable for any discriminatory acts committed by its employees (ACAS,

If Tesco decides to change the price of their goods, for example; the price of their doughnut in 2009 was 5 pieces for a pound, a reasonable price for students but with the economic environment it affected everything with

The current economy has hurt many retail businesses. Every month another retail giant closes its doors. Retail stores which we never would have imagined have gone bankrupt. Retail sales have declined greatly. Major cause of this declination is because many people are unemployed and cannot afford to purchase anything. Retailers are forced to discount prices to increase sales, but discounting still hurts margins. Retailers are assuming a very

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

Downsizing, restructuring, rightsizing, even a term as obscure as census readjustment has been used to describe the plague that has been affecting corporate America for years and has left many of its hardest working employees without work. In the year 2001 we had nearly 1.8 million jub cuts, that’s almost three times as much as the year 2000(Matthew Benz). In the 1990's, one million managers of American corporations with salaries over $40,000 also lost their jobs. In total, Fortune 500 companies have eliminated 4.4 million positions since 1979 including the 65,000 positions cut in February of 2002 (Ellen Florian). Although this downsizing of companies can have many reasons behind it and cannot be

For the purpose of industry analysis we have used the porters Five-force model, the result of analysis is attached in the appendix.

Occasionally disagreements do occur, and in these cases the union may decide to take industrial action. If the problem cannot be resolved amicably, the matter may go to an industrial tribunal. The purpose of industrial tribunals is to make sure that employee and employers conform to employment laws. They are made up of people outside the workplace who make a judgment about the case, based on the employees and employers point of view. Cases that go to industrial tribunals are usually about pay, unfair dismissal, redundancy or discrimination at work. The Advisory, Conciliation and Arbitration Service (ACAS) is often used to help find a solution to a dispute, which is acceptable to both sides. Its duty under the Employment Protection Act is to promote the improvement of industrial relations and in particular to encourage the extension of collective bargaining and also to develop collective bargaining machinery (Mclean, 2007). Its main functions are: advisory work, collective conciliation, individual conciliation, arbitration, and extended investigation into industrial relations problems.