Positive Evaluation Of Attractive Movie Characters And Advertising Models

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According to Vermeir and Sompel, the stereotype explains the positive evaluation of attractive movie characters and advertising models by the audience. “In movies, attractiveness of a character is often strongly associated with moral goodness, higher levels of romantic activity, better life outcomes, and higher centrality to the plot and weakly related to higher intelligence and slightly lower levels of aggression for both male and female models.” (Vermeir and Sompel, 2014) In addition, according to Vermeir and Sompel, people are more likely to agree with attractive individuals more so than those that are less attractive. The sex of a person can also highly affect the outcome of whether the receiver creates a positive or negative response…show more content…
However, if the presenter’s attractiveness level is very high, than their physical attractiveness will lead to social-comparison jealousy of the receiver and will negatively affect the liking of the ad and the product being presented. “As predicted by evolutionary theory, the positive effect of a presenter’s attractiveness on liking of the ad is even stronger when female receivers see the male presenter (opposite sex) than when male receivers see the male presenter (same sex).” (Praxmarer, 2011) Narrative Paradigm Theory The narrative paradigm theory stresses the effectiveness of influence through narration, which is persuasion through storytelling. This means that advertisements use storytelling to persuade which is highly used in the Superbowl ads. When the narrative used appears to flow smoothly, makes sense and is believable it is said to have narrative coherence. In addition, when the narrative used in persuasion looks like it is honest, and aligns with our own experiences, we can say there is narrative fidelity. In order to accept a narrative as believable, a person must perceive the narrative’s fidelity first, because without fidelity, coherence does not matter. “Advertising can assume the form of either arguments or narratives. Argumentative advertising tends to present fact-based information that persuades through logical arguments and lectures, whereas narrative advertising tells a story about product consumption or related experiences or
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