Post Campaign Evaluation Paper

From the point of view of the external environment, the effectiveness of organization would gain much more support when the company do the business with their consumers and suppliers, due to the company has provided a wonderful environment for the employees (Businessweek, 2007). Obviously, when the company’s reputations has been known and improved because

There are a variety of programs and interventions available in order to help the African American population ameliorate the obesity epidemic. One of the initiatives that has been established is the African American Collaborative Obesity Research Network (AACORN). According to their website, they are a “Collaboration of U.S researchers, scholars-in-training and community based research partners” (AACORN, 2015). AACORN was founded in 2002 by Shiriki Kumayinka, an African American public health and nutrition researcher. The organization was initiated in order to support obesity research by individuals who are familiar with African American life experiences within the research field. The effort was born in Penn State University’s School of

Brigham and Lesson (2010) stated, “over the last three decades, the percentage of a company’s value attributable to tangible assets has dropped from 90% to just 25%.” However, intangible assets, reputation included, make up 40-60% of a business’s capitalization. An industry like Big Pharma relies heavily on its reputation. An organizations actions, choices, behaviors, and consequences will influence a stakeholder’s perception. This is a roundabout way for an organization to help determine its own reputation. Word of mouth, past experiences and media coverage will always influence reputation of corporations. In his article in Nature Biotechnology, Mark Kessel (2014) explains, “For companies in the pharmaceutical sector, how stakeholders view companies is influenced primarily by the lay professional media (through print, TV, radio and online) and the internet (blogs and social

Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, television.

Survey Capability. Another valuable tool you need to have in your emergency mass communication system is the survey feature. Surveys allow you to gather information from your employees and staff, so you could make the best decisions. Surveys not only give you your people’s feedback about certain policies or about how the business is run; they also help you connect with and interact with your staff better. Surveys are not only used to learn about the engagement levels of your employees, or how satisfied they are with the company. They could also be used for assigning different tasks and shifts through polling, marketing and promoting product campaigns, and determining the safety of employees during emergency

Government agencies should be reviewed for effectiveness from time to time to ensure that it is meeting the needs of the stakeholders and providing an efficient and effective approach. As different stakeholders may have different set expectations for the company, it is important to consider the organization and different stakeholder groups in measuring effectiveness and carrying out organization activities. “This is critical because each stakeholder group exists simultaneously and has a unique set of expectations, needs and values, some of which may be conflicting.” (Lee, 2013, p. 1124) The stakeholder approach allows managers to leverage the balanced interests and needs of different stakeholders which integrates into the organizations goals and activities. It also allows for the assessment of satisfaction levels

The political campaign environment in the United States changed in 2010 with the allowance of unlimited independent expenditures by outside entities in elections. The courts’ decisions in Citizens United and SpeechNow.org further increases Americans’ concerns regarding an undue influence of money in politics. This, coupled with increasing polarization and congressional gridlock in the U.S. House of Representatives, promotes skepticism of the political process. Polarization and gridlock create perceptions that representatives do not represent the average voter preferences but represent big-moneyed interests (Briffault, 2011; Gilbert and Aiken, 2015) and donors, who are more ideologically extreme than the average voter (Barber, 2014). Given

A political campaign’s effectiveness is largely dependent on its ability to reach its base. A successful campaign is comparable to a marketing team with a strong sense of their target demographic (Rust, Bajaj, & Haley, 1984). The 2018 gubernatorial campaigns of Georgia have not defined the individuals who are likely to support the campaign through donations or votes (Galloway, 2017). People generally associate specific occupational and residential demographics with specific political parties and candidates, but the validity of these assumptions is varying (Kaufmann, Goujon, & Skirbekk, 2012). It must be empirically determined which groups are more likely to financially contribute or vote in favor of a certain campaign or

One of the main challenge that this company will face is losing a good reputation of company and this firm globally will be known.

Public service announcements are a fairly new phenomenon, only coming to fruition during World War II. Public service announcements were born out of war and encouraged citizens to support the war efforts by purchasing war bonds. PSA’s were soon defined by the Federal Communications Commission as “any announcement for which no charge is made and which promotes programs, activities, or services of federal, state or local governments or … non-profit organizations and other announcements regarded as serving community interests…” (The Museum of Broadcast, n.d). Following war bonds, PSAs soon grew into other areas of life including well known campaigns such as Smokey the Bear, McGruff the Crime Dog (The Classics, n.d.), and “This is your brain

Reputation tends to play a key role in today’s society. An example of the importance of reputation would be how the former “Today” show’s speaker, Matt Lauer, has been accused for multiple cases of sexual misconduct amongst co-workers. He was a widely known and trusted host amongst the viewers of the show, but after the accusations, his reputation and job came crumbling down. The irony in this situation is that he called out “Fox News” Bill O’Reilly, who was also a trusted news-host, for his own allegations of sexual harassment, and then two months later, he was removed from the “Today” show for sexual misconduct. That not only shows how important reputation is within the media, but also shows how much a person will lie to convince others and themselves that they are of good reputation, since it is important for being successful in society. This is nothing new from how things were during the Renaissance, which goes to show that human nature has not really changed that much. In William Shakespeare's tragedy, Othello, Shakespeare uses Iago’s verbal irony to imply that reputation derives from self-image issues and a yearning for success, but no one in society ever lives up to the reputation they create for themselves; concurrently, showing that human nature tends to be double-sided.

When communication revolves around data collected and factual observations instead of managerial opinions or evaluative judgements, employees are given the chance to enter into discussions that can lead to change instead of tuning out or becoming defensive.

A marketer in defining outcomes, associated matrix as well as definitions for each matrix is a critical issue particularly with marketing budget experiencing higher scrutiny. Agencies who have grown in the creation of expensive campaigns, which have been difficult to evaluate the success of,

Everyday thousand of people interview for a job, talk with friends and go to work. The only reason that they get that opportunity for a new job is because they have strived to build a strong reputation, so they stand out as a smart person simply because of their reputation. When people talk to their friends everyday, it is because of the reputation that they have given themselves that makes their friends want to talk to them. The only reason one keeps a job is because their employer has seen them working hard and therefore they have built themselves a reputation, but is it right that everything we want to do in our future depends on what we have

D10 & DD1: Reputation is a valuable intangible asset of organisation because it could attract customers, satisfy investors, improve financial performance, attract qualified staff, and create a competitive advantage (Eccles et al., 2007, Helm, 2007, Carmeli and Tishler, 2005; Davies et al., 2003; Fomrun and Gardberg, 2000; Fombrun and van Riel, 2004). Reputation is ultimately a competitive factor as products, services or performances in general are gradually become alike to each other. Reputation has significantly been an important criterion to differentiate between organisations (DD1).