Post It Note Commercial

“Cradle to grave” and “Brand loyalty” these slogans are the goal of many companies which target our kids to get us to spend our money on unnecessary things. The article “Kid Kustomers” by Eric Schlosser, an American award-winning author and journalist. He studied in both Princeton and Oxford. One of his most well-known writings is “fast food nation” and the other is “Kid Kustomers”. “Kid Kustomers” published in is one of Schlosser’s best articles, he discussed the fact that there is a market targeted exactly and specifically to our children, and this is not a new phenomenon, this way of marketing has been invented and followed for at least 25 years. Schlosser’s Kid Kustomers is a very good essay published in 1959, it has many ups and

Every kid wants to be cool, and advertisers know that. This is the main idea explored by Juliet Schor in her article “Selling to Children: The Marketing of Cool”. This article originally appeared in Schor’s 2004 book Born to Buy: The Commercialized Child and the New Consumer. The author is an expert on the topic of behavior in humans and the economy, as she has taught sociology and economics at multiple universities. In her article, Schor explains to the reader how companies market to children, specifically through the lens of cool. Marketers achieve “cool” by various means, three of which are examined by Schor. In her article, Schor examines the ideas of street-culture, an anti-adult bias, and age compression and how they are perceived as cool in the world of advertising to children.

The obvious assumption made about the target market is that they are graduating from post-secondary schools in April of 2017. They are young adults who are open to new experiences and products1. After the grueling month of April, they are fun deprived and looking to celebrate their new – found freedom by embracing exciting and unforgettable journeys.

The author is very good at gathering specific data and examination. It is clear that Schlosser's purpose is to change the way you consume and the way you use cash, and additionally the way you think. Schlosser truly gives a flawless insight about his clarification upon marketing methods utilized on kids and in addition the reason for it. A marketing strategy plan to increment present deals, as well as future deals. “Growth in children’s advertising has been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases” (Schlosser, 2011, p.259). In this citation, Schlosser claim that advertising on kids could make a greater possibility of brand royalty, which will keep the kids on purchasing items from this brand for the rest of their life. The introduction fits the body of the essay, it was clear and effective. The introductions opened a lot of discussions about the essay and it made me want to know more about the

This helped bring forth a new marketing strategy—which Tom Engelhardt has called the “Shortcake Strategy” — in which children’s television shows were created for the exclusive purpose of marketing large collections of children’s toys. The prized childhood memories of Generation Y are filled with these shows and toys: Strawberry Shortcake, He-Man, the Care Bears. Discussing the politics of this kind of marketing with students is even harder than discussing wedding excess. A student once wrote in my teacher evaluation, “Great class, but please don’t go hating on Strawberry Shortcake.”

In past and recent reports experts tell us that this is accurate and they rely heavily upon trendsetters to popularize new brands for them so that they are successful because often times this can either make or break a company. Now a days marketers are using crafty strategies to win over the hearts of young kids. In today’s youth the age group that market consists of includes kids which are age 6-9 years old, tweens which are 10-13 years old, and teens that are 14-18 years old. For example The

In the article Norma Dulin wrote, "Ethos is the credibility a speaker or writer brings to his or her subject(Dulin)." It demonstrated credibility through personal experience because the commercial had scenes where the daughter is grown up as a teenager. In all the scenes before her teenage years, the daughter gratefully accepted her father's origami bird, and as a teenager, she ignored her father in the scenes. This gave the viewers a sense of something real because not every father has a perfect relationship with his teenage daughter, and the viewers were able to relate to that. For example, some daughters tend to ignore her father in their teen years because they often think that they are too old for them, or they were way too busy to be able to bond with their father. At the end of the commercial, the father has a flashback of all the times he gave his daughter an origami bird, and this suggested that the bird played a large role in their lives. This resulted in Extra Gum being more than a gum, it made up the whole relationship between the father and the daughter. This made the gum more credible which persuaded some viewers to buy the

Eric Schlosser’s essay, “Kid Kustomers,” concludes and makes several strong points about the marketing on children. He starts his essay with a brief comparison that “twenty-five years ago, only a handful of American companies directed their marketing at children,” whereas today, “children are being targeted by phone companies, oil companies, and automobile companies…” He emphasizes and stresses the importance of having “Kid Kustomers,” because one important marketing strategy is to aim to “increase not just current, but also future, consumption.” Schlosser learns that ad agencies target children because they make up a majority of their sales. Throughout the essay, Schlosser not only gives marketing tips but also discusses the 7 different types

With more jobs being offered without much college education, it becomes apparent that one would not need to go to school for a minimum wage job. The young generation of adults also have feasible access to expensive brands that it is almost like going to the supermarket to buy a Coach purse. Having such easy access can be a benefit to those who have never been able to get name brands, but it is also a downfall. Vina states that not living beyond the service of retail is becoming a problem to the gold-collared generation in terms of identity. All over social media people show off their name branded gifts as if they are they life-long achievements. In reality, the same people are most likely struggling with school and other nuisances of life, That is not to say they do not deserve it, but the constant want of such things is a problem.

In addition, the growing parental fears in society have caused parents to be more worried and cautious and even more protected over their children. As the increase in awareness that children are at risk of crime, assault and kidnapping by unknown people. Also due to increased road and train travel and traffic dangers, children are more likely to travel with their parents or carers. Rather than on their own. Secondly , to support that families have become more child centred is the children’s consumer market as children are now target audiences for many business such as , mother care , toys R Us , Nike , adidas and the music industry (especially) focus on the childhood market. Encouraging children to consume all of their products and parents to satisfy their children’s wants, this is “pester power”. Where the children pester their parents into buying them games, toys, music and so on. As the aim is to please the children, this would effectively say that

Marketing and branding a product is a very practical practice for any business that wants to generate revenue, and ultimately become successful. Corporations have a plethora of methods to attract consumers to their products that they use to appeal to all demographics in order to maximize their profits. However, there is one demographic in particular that draws the majority of the attention from large corporations from its sheer size alone, children. During the course of this essay, information will be drawn from the views of Naomi Klein, Ann DuCille, “The Merchants of Cool” documentary, and Episode 14 Season 5 of The Simpsons “Lisa Vs. Malibu Stacy”, regarding methodologies of marketing that business use to make profits, that actually end up negatively affecting children.

For instance, Sprint uses name calling and plain folks by saying that their prices are better than T-mobile and Verizon. They even offer the cut-your-bill-in-half deal, which shows people speaking of how much they have saved by switching to Sprint. Additionally, plain folks is also mainly used as a propaganda technique in this commercial. The commercial depicts regular people speak of how much money they have saved since they changed their plan to Sprint. At the end once the people are done speaking, they then throw their old phone bill behind them were there is a huge pile of old crumbled phone bills. Their intent is to tell other people that if they saved a large amount of money so can

The commercial is targeting a large audience of adults and teens. Most individuals in these two groups are often busy, having little time to make or choose healthy food. Younger children often look to adults and would not be old enough to understand the message being conveyed. For this reason, the commercial uses a central character that audience can relate to, a working woman that is constantly on the go. Her action and surroundings reflect common places a person would go to and the people they are surrounded by.

This commercial is about anti-bullying. This commercial comes from from psa. Psa stands for public service announcement. Psa is known for showing what anti bullying is ,and how it is wrong. It also shows that we need to do something about anti-bullying.This commericial has both emotional and ethics appeal.

Surely, getting compliments on a new neon t-shirt with retro elements that harkens to the nostalgic style of the 1980s feels sentimental and precious, but is the gratification of that feeling more important than the water pollution caused by textile companies to make the fabric? Is it more important than the clothing workers in India who slaved away to make hundreds of copies of the shirt only to be abused on the job and underpaid? Is it more important than the growing landfills that threaten the balance of our global ecosystems because consumers keep depositing the plastic and boxes that were left over after the shirt was bought or delivered? Some would say that of course the product of art isn’t more important than lives of those who suffer to produce it, while most others would simply resign themselves to the notion that it’s just the way the world works so why not enjoy ones’ simple pleasures since it can’t be helped. Harries aptly states, “Kitsch engages it, re-presents it in a way that elides what the consumer does not want to see. Even as it embraces, kitsch distorts reality, masking it with illusions of meaning (Harries, 5).” That is exactly the problem; people would rather feign sentimentality for the style of the 1980s, rooted in the values of brave, free-spirited, open-hearted self expression, than actually live up to these values to create a better