Poter’s Five Forces- Haidilao Hotpot

Also they can have a wide array of choices since they do not have to keep large quantities of all items in stock. They should also offer a little flexibility to the customer by letting them bring some idea into the catering service that they may have, or have seen some other place. This will show that they are interested in the needs of the customer as well as offering them goods and services for profit. This ultimately could be a way of marketing research that helps the company stayed informed on the introduction of new products in the industry.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

Chindia can pose many threats to surrounding nations and competitors. China is taking dominance as becoming the world exporter. With all of their products they are able to offer lower prices and beating out many other industries. India is able to produce products at cheaper costs and provide cheap labor. Their textile industry is a prime example. Many of the products needed for their textile industry are produced in their own country so little is imported. They are able to produce products faster because the materials are local and there is no need to wait for imports. The products are produce cheaper because of cheap labor, and there is no need for storage costs because very few goods are imported. When it comes to producing goods cheaper, offering lower prices to the consumers, and becoming a world exporter, Chindia is the leader.

The first KFC was opened in Tiananmen Square, China 1987; it struggled as western food was unknown to the east. This was still a very conservative nation, not prepared for the “Fast Food” takeover. The restaurant did pretty well, but grew slowly. The Harvard business review, stated that “in 1992 the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain.” (Yums' China, 2017) Although they have done well for themselves they struggled, as growth was steady but slow and their customer base was shrinking. “In November 2016 Yum China Holdings, Inc. became a licensee of Yum brands in Mainland China; they have exclusive rights to KFC.” (Yums' China, 2017) Yum controls approximately 7,300 restaurants and more than 400,000 employees in more than 1, 100 cities. YUMS generated over $8bln in sales in 2015.

The saturation of the US QSR industry has caused firms to look outside of US borders for growth opportunities. Europe has been a very attractive market for global expansion due to its large affluent population and that menu options do not have to be completely customized to the region. China and India are also attractive environments but require more modified product offerings to meet local demands. KFC has had to offer options such as burgers, ribs, or fish to meet local cultural demands in their overseas expansion.

Competition in the industry: Competitors include local small pubs/ bars, family restaurants, other food outlets, etc. There is a lot of competition in this industry from domestic as well as foreign companies.

Bargaining power of suppliers: This force analyzes how much power a business 's supplier has and how much control it has over the potential to raise its prices, which, in

Despite Yum! brands huge success in china, there have been a lot of risks and threats in entering the local market. In respect to that its critical to mention the oppositionof the local population in perceiving fast food industry and especially western culture entering their own market.

| 1. Entry barrier: immense investment on manufacturing equipment and plants.2. Possibility for some companies to adjust already used equipment.3. Food market needs continuous investment on Research of Customer needs & Development of products

There is a high threat of new entrants entering the casual dining industry; therefore the company needs to address the issue by creating entry barriers through product and service differentiation and economies of scale. Considering substitute products fill the same need as Panera's products, the company needs to differentiate its products and services to create a want for Panera's product instead of a need. The bargaining power of suppliers may be a potential weakness for the company, because the company has contracts with all of its suppliers.

The restaurant intends to sell fresh Asian foods, beer, fruit drinks, wines, and others. The competitive advantage of the products provided by Asian Spicy Food relies on the combination of dishes in the menu and on their originality. The restaurant's cooks will be selected based on their experience and creativity. This is because the owner of the restaurant intends to develop a business in this industry based on original products, different from those of competitors, but while maintaining traditional principles of the Asian cuisine. Asian Spicy Food will be

Chinese food consists the elements of color, aroma, taste, appearance, and meaning. Many places in China have its own aroma and Chinese foods are variety. It has its own distinguish flavor. As can be seen, my favorite food sweet and sour pork is one of the famous dish. The color is bright red-orange; when the customers look at it, it makes them want to eat it. The sweetness and sourness allow the customer have bigger appetite. The sourness tends to make people to eat more when they are hungry. Moreover, the fried rice, I would like to it everyday without getting bored with it. Many people around the world also know what fried rice is and there are different ways to make it with different ingredients and

This report analyses the expansion of Michel’s Patisserie into the Chinese market through the creation of joint venture franchise agreements. Michel’s will be evaluated based on the motivations for expanding to China, process of internationalisation, choice of entry mode, and standardisation versus adaptation decisions. This analysis will be undertaken so that recommendations can be made to determine the most effective means of securing the future success of Michel’s in Shanghai. It will be demonstrated that while the motivations for expansion were fundamentally sound

Punjabi Junction considers importance on developing a menu which customers want. Market research establishes exactly what this is. However, customer’s requirements change over time. What is fashionable and attractive today may be rejected tomorrow. Marketing continuously monitors customers' preferences. In order to meet these changes, Punjabi Junction will introduced new products and phased out old ones, and will continue to do so. Punjabi Junction will provide excellent service to their customers. Our restaurant

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis