Pots (Plain Old Telephone Service)

1503 Words May 24th, 2013 7 Pages
The product I choose to be obsolescing is a landline also known as POTS (Plain Old Telephone Service). The landline phone has been on the decline and has been replaced with cellphones. In the late 90’s and early 2000s the landline was used to connect to the internet. To cellphones can be used as mobile hotspots to connect wirelessly to the internet using a laptop, notebook, Generation Y is contributing factor of the cellphone is now become a house phone. Consumers, who like the variety and the convenience of mobile phone allows the cellphone very accessible.
According to The CDC statistics stated that one out of every four Americans has given up their landline phone and are now using their cellular phone exclusively. There are a few
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In 2008, vacant homes were at a record three million in the United States. Additionally, within the phone company industry, AT&T reported a 5.6% decline in landline usage in 2007. Verizon reported a decrease of 10.9% in 2009. Which lead to the merger of Comcast and Verizon. Which has gives Verizon a way to receive more consumers in their home phone service and a better broadband service to Comcast.
The economic decline and slow job growth, many households have reduced their monthly spending. In 2008, vacant homes were at a record three million in the United States. Additionally, within the phone company industry, AT&T reported a 5.6% decline in landline usage in 2007. Verizon reported a decrease of 10.9% in 2009, while Qwest Communications had a 17% decrease in land line usage from March 2006 to March 2008. In the American Recovery and Reinvestment Act of 2009 (“Recovery Act”), Congress directed the Commission to create a national broadband plan by February 17, 2010, that seeks to “ensure that all people of the United States have access to broadband capability and establish benchmarks for meeting that goal.”1 (http://www.fcc.gov)
The three recommendations for possible action markets of the product in the landline phone services is addressing the issue due to product decline and appeal to consumers. The strategy requires innovation whereas targeting the aging population with minimum of innovation.

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