Power, Authority, and Influence Brandmarker Case Study. Essay

Jack Emmons, CEO of Voici Brands realizes that his company is in trouble and a change needs to take place before it is too late in order for the company to succeed and not go out of business. Jack has to address the issues at hand. Jack needs to take a thorough look at the company before deciding what changes need to be implemented. He needs to get his unit managers and board members involved in the process. Before doing this, Jack must approach the unit managers that are suffering the most, review the situation, the impacts that it is having on the unit and then figure out how to deal with the problem. He must

Targeting our key factors: union instrumentality, job dissatisfaction, general union attitude, and collective social identity (Budd, pg. 205). To address union organizations, I would emphasize how much unionization could be damaging to our company and employment. Unionization could potentially harm the status of the company and lead to failure, especially considering the fact that we are not competitive, and solely deliver

Communication breakdowns within an organization may contribute to resistance in changing organizations. Managers must be prepared to talk candidly about the needs for change, otherwise fear and uncertainty will remain a prevailing element that can damage morale and prevent successful implementation of the desired changes at all levels of the organization. Employees need comprehensive information about the nature, processes, and consequences of organizational change.

Because of the hasty decision to implement the change there is a very high risk of employee resistance to change. The upper management had no investment in the decision and will feel a resentment and lack of control that could trickle down through the organization. The dangers her are that original companies will become infected with a negative attitude toward the new parent company causing

The old crew began to hate the new supervisors. The supervisor’s attitude towards the employees were close monitoring, giving orders, and yelling. This caused stress and frustrations among employees, reducing their job performance. The supervisors made changes from the previous year that resulted in job satisfaction. The supervisors decided when to eat, how they wanted to do the job, and always drove the truck. They didn’t allow employees to talk to each other or to the customers on the job. This negatively affected customer service and customer relations.

One of the valued but demanding customer, who had considered Engstrom as a certified supplier, was requesting a large order but Engstrom was unable to deliver on time due to the low productivity problem. The plant manager along with his assistant were already dealing with the troubling numbers when this happened. While the task was a tough bone and not easy to tackle, and there were a lot of factors needed to be taken in to consideration. The leadership started to analyze and break down the main causations other than the overall economic trend that dragged the company into the turmoil, as it turned out, it was the low, frustrated employee morale and diminished work satisfaction.

Researchers in the past have made valuable discovery about employee relations what is the cause of dissatisfaction and satisfaction at work. Companies that want to

Another change could be mergers and take-overs which can sometimes leave employees feeling uncertain about their future with the company, loss of trust and experience staff leaving.

Management can play a vital role in shaping their workplaces. A manager can invoke increases in co-operation and harmony amongst themselves and workers by addressing key issues that affect both groups. Management can facilitate this, for instance, by implementing plans that attempt to eliminate the issues that many workers face day-to-day such as monotony and fatigue (which have negative effects on productivity). Managers can reduce fatigue and monotony with job rotation and job enlargement, for example (Krahn, Lowe, Hughes, 2011 p. 264). Management can attempt to increase morale in their workplace by involving workers in decision-making processes normally closed off to managerial personnel; for instance, the addition of a new technology that a group of workers will eventually have to use. A manager could adopt a normative approach to managing their employees by conveying true, not fabricated, trust and interest in their employees and the work process as well (Krahn, Lowe, Hughes, 2011 p. 241). A manager could show this by doing the actual labour himself for a day or week or going out on the shop floor and asking meaningful questions. Since unions serve to represent the mass of workers they can work alongside management teams to better shape the workplace. The union,

* any other issues you believe should be brought to the attention of the CEO and the board

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

Including her new idea - Helen’s new plan is risky and it can cause losing trust and respect what is important for company to function properly.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Employers, unions and governments have mainly divergent concerns about the future directions and impacts of workplace conflict and the effect it has on their objectives. Employers are concerned about economic performance and viability in the face of an increasingly competitive local marketplace. Staff or wages cuts which may be necessary to stay economically viable will almost certainly cause conflict with employees. Unions are concerned that poor performance in the business economy will cause higher unemployment and put workers current terms of employment at jeopardy, a potential cause of great conflict. Unions also fear that continuing measures by the state to reduce their powers will cause further falls in membership levels, mean reduced influence onto employers.

Then, even if the vision seemed clear to Harold, his role in implementing it wasn’t a success.