Powerful Mass Media Campaigning On Canada

“Since media are part of the political class and talk mostly to the political class, the myth of popular polarization took root and grew.” (Fiorina, Abrams, Pope, 2005, p. 167). Recently media has played a huge role in the country’s politic; they share information, report events, and frame opinions.

Technology has forever changed the way we receive our news and has irreversibly changed the landscape of the media. The growth of cable television and the shift from television to the internet have facilitated the growth of both infotainment and narrowcasting. The main question that we’re asking today is how both infotainment and narrowcasting have an impact on politics in America. To better understand this question, we must first know what infotainment and narrowcasting are.

In recent decades, well-established, conventional methods of political participation in the United States have begun to be uprooted and replaced by new forms of interaction between the government and the American people, accompanied by changing trends in which groups of Americans seem to most participate and influence our political system. An increase in media coverage of politics, as well as vast expansion of social media networks, have resulted in more youth participation and discussion of current events in politics. Unfortunately, online interaction seems to replace more effective means of political participation, and the media in general has a tendency to cause Americans to lose trust in the

The social media campaigns of the Canadian Federal Political Parties (Liberal, Conservative, and NDP) have been compared to one another in an attempt to understand their choices made to persuade audiences to take part in actively addressing and supporting their campaigns. Concepts discussed throughout this course have been applied to the three varying campaigns, including attention, earned media, branding, spreadability, intended audience, tone, navigation, and participation. These aspects have been prominent in all three social media campaigns and thus, have been chosen for this case analysis.

The article begins by explaining the main purpose for the research inquiry. If this recent election has proven anything, it is that there is vast wealth of election coverage. Citizens can now access political information, and news coverage from almost anywhere through a variety of mediums. This increased access has opened a new dimension. Partisan media effects have been researched in the past. However, this article points out that there is a lack of inquiry on the timing of partisan media influence during the election cycle.

In lieu of the recent election, wherein Republican candidate Donald Trump ran against Democratic candidate Hillary Clinton, it is wholly irrefutable to deny the significance of television and media in propelling the elections into a precedent of informal undertones, as the election itself marked uncharacterized, incomprehensibly belligerent rhetoric. In the eyes of public scrutiny, the election proved holistically to be that which Americans chose between the “lesser evil”--Trump: the demagogue, known to bolster a corrupt financial agenda along with bigoted convictions versus Clinton: the liar who wrongfully used a private email server to handle official emails while Secretary of State and allegedly perjured under oath, yet who so easily evaded punitive ramifications.

The media is a source of information that all U.S. citizens have access to. Either they have a cell phone, a computer, or a television, everyone can get information from the media. Mass media have been considered a powerful agent of political socialization, affecting political attitudes and behaviors of voters and non-voters. Newspaper and television news use significantly predicted internal

With technology ever changing in today’s society, social media has become a driving force for people (especially the millennial generation) to educate themselves on current events, Canadian, and U.S. politics. As Arthur Siegel states in his book Politics and the Media in Canada, “the media, preoccupied with their own economic interests, have not placed sufficient emphasis on their political and social functions in society.” This does not necessarily mean that mainstream media (newspapers, magazines, radio) is irrelevant in the Canadian and U.S. political arena, but it does seem that they are losing touch with the Canadian and U.S. public and the technological advances. Siegel states that “even in the 19th century, electronic media was envisaged

It is the chaotic month of November, and the fate of America lies in one candidate’s hands. With the election coming to its scandalous end, the country has been a tremendous user of television, internet, newspaper, and radio. Presidential nominee, Donald Trump has not hesitated in releasing numerous shocking statements, and the reporters have not resisted their urge of publishing his words. Nevertheless, it is evident that, “By decreasing the effort necessary for journalists to gather information, politicians can garner substantially more media attention for themselves” (Niven). But, as one inspects the features of all mass media closely, a pattern of specific contents and people constantly being under the radar can be noticed. The boundless attention from viewers, reporters and advertisers bring fame, and support to candidates, whether it being for negative or positive purposes. While covering every aspect of candidates, “The mass media’s representation of campaign discourse influences whether voters have the opportunity to scrutinize the candidates’ issue priorities and policy proposals” (Hayes). High ratings, biased opinions, exaggerated news, and politically incorrect expressions are usually the type of contents drawing the society to itself. Similarly, due to his erratic and unexpected behavior, Trump has gained vast news coverage, risen to fame through social media, and gotten both honored and dishonored simultaneously throughout his candidacy.

Over the years the media has made citizens major role players in politics. Ross Perot opened eyes by putting the 1992 Election in the media and thereby allowing voters to become directly involved in politics. The Internet, the new form of mass media “has turned into a major political and media industry” (Grossman 16). Because of the rise the Internet has taken, the idea of direct democracy has risen. The foundation of direct democracy is in self-government. The claim is that the presence of the Internet will increase citizens’ involvement in political issues by allowing them access to more information. This is significant because it takes a look at the impact of technology on society and politics, as well by

In the article by Carr he explains the connection between media and politics through. Providing current examples such as the former presidential election. The use of media by the current president during the election, saying offensive things that people would have prevented people from running in the past. He then compares the perfect way that a president used social media to reach out to the masses. Franklin Roosevelt uses of fireside chats to calm the american people during The Great Depression.

Political institutions shape citizens lives. They shape their freedoms and restrictions, their opportunities and motivations, and to have uninformed voters can mean detrimental outcomes on what these are. It has been shown that there is too much reliance on the mainstream media to provide for us what as the public ultimately needs to know, and therefore what the media chooses to share with us can change our perceptions on parties. This is dangerous for two reasons. The first is that there is information that the mass media cannot share with us because they find it unimportant or unbeneficial to them, thus meaning we are unable

In sharp contrast to past elections when candidates campaigned in-person, the 2016 election has been significantly mediated through mass media. With such a large influence on voters, the media not only determines which issues and events are salient in voters’ minds, but also how voters evaluate candidates. Moreover, media coverage, depending on its content, can influence whether voters think about candidates in terms of campaign issues or candidate attributes.

This essay I will attempt to demonstrate the fundamental influence that media has on its audience in regards to the exercise of their democratic rights and obligations. I am going to analyse two socio-political phenomena, both prove the relevance of the media on the reception, perception and comprehension of information, crucial for voters to make their democratic decisions.

Our society is based upon a set of key main ingredients that have led us to today’s era of information technology. This vast array of technological advancements concerning the internet, television, mobile devices and even newspapers all share one unique characteristic, they are controlled and manipulated by the media (Diamond, 2010, pg 5). When referring to the media, this work refers to the channels that distribute news and its content. This includes any forms of technology as long as there is an interface between message and the general public. The media tends to project information in any way they see fit, mainly