Ppcl Thailand Case Study

One key to Yum’s success internationally is adaptation to the local market. In , you can enjoy spicy KFC chicken and paneer on your Pizza Hut pizza. In , the KFC menu includes local dishes such as congee and spicy tofu chicken rice. Pizza Hut has been branded as an upscale dine-in restaurant, offering items as diverse as scallop croquettes and escargot. Restaurants are also constructed using traditional building designs and restaurant managers are hired locally, instead of being brought from the as competitors have

Besides, the direct advertisements they produce do attract more customers because the prices that they are selling at are very reasonable and cheap compared to other pizza outlets. For an example, one personal pan pizza in Domino’s costs only RM5 including GST meanwhile even with promotion, a personal pizza in Pizza Hut is RM5.30.

The three greatest strategic challenges Papa John’s currently faces are competition, pricing, and meeting growth targets. As with any organization, they are continuously competing against other firms in their markets. The market is highly competitive with other retailers such as Pizza Hut, Domino’s, and Little Caesars also looking to create a competitive edge for their businesses. Although Papa John’s has created a successful brand they must still work at providing products and services which their competition cannot. Through marketing and technology they must understand their market in order to ensure they are staying true to their core values while providing more of what the consumer is looking for above their competitors.

One of the main reason’s Papa John’s has had so much success since the time of their inception is the limited menu and freshness of their product. A limited menu could be considered as a disadvantage, but for Papa John’s the limited menu is an advantage as the main focus is their fresh pizza (Parnell, 2014). They have received numerous awards for customer satisfaction, as they only use fresh ingredients and vegetables on their pizza (Parnell, 2014). They also require all of their franchise locations to purchase their ingredients from a list of approved suppliers. More recently, the pizza industry has changed by offering more low cost pizza options from companies like Little Caesar’s and Cici’s (Parnell, 2014). The pizza from these locations

It is imperative that Papa John's make long-term strategic decisions so that they can continue to compete in the restaurant industry. For one thing, to be successful in a competitive and ever-changing business environment, corporations will have to outperform others by increasing globalization, improve the customer experience, have flexible and efficient operations, hire talent, as well as, have advanced technology. In fact, in the pizza industry, "Americans are eating 350 slices of pizza every second," and if Pape John's does not keep up with competitors, they will lose profits and their customer base (Thompson, Peteraf, Gamble, & Strickland, 2016). For example, consumers are becoming health-conscious, which is causing a decline in the demand

The first aspect to consider when analyzing this industry is the rivalry amongst competition, which is huge in the restaurant industry. While there is an abundance of pizza restaurants, Papa John 's main concern is that of other major pizza chains such as Dominos and Pizza Hut. There are hundreds of pizza shops in

The RBC’s ultimate goal was to attain a full branch license to operate in Thailand. They also wanted to effectively compete in the Thai sector they needed to enter using the BIBF format. This would give them the ability to increase presence and to demonstrate commitment to both regional and multinational clients.

Papa John ’s plays a significant role in the pizza industry because the company is one of the top pizza suppliers in the nation. Despite their success, Papa Johns still experiences many strategic challenges. First, Papa John’s international presence needs improving to ensure that people all over the world are exposed to their great pizza. Since Papa Johns launched a new plan to expand in the UK, Papa Johns has not grown much in other countries (Walton, 2007).

Papa John’s is taking strides to take advantage of their developing brand in their market segment. Nigel Travis was hired as the president and CEO of the company that Papa's indicated to be of something serious in terms of size. Travis is the former COO of Blockbuster and has been very successful in developing the name of the brand in the market place. Furthermore, addition of Travis Papa John's added structure to it game plan for the prospect has put a fresh outlook on the significance in marketing, product and merchandising, and growth of internet operations of Papa John's. In addition, there is a big drive to grow their international operations. By exploring overseas options Papa John’s will tighten the gap between its competitors who have

In a growing ethnic food category, NRFC is facing the decision of launching or not Contadina fresh pizza. Study has shown that business viability is closely depending on brand penetration rate which is not accurately measured. Moreover, NRFC try to get the first mover advantage to face the expected concurrence of Kraft. Product is facing positioning problem, and if the launch failed, it may affect brand awareness and be harmful to its pasta line. NRFC should resolve positioning problem by finding the right price that increase sales reduce dependency to brand parent and ensure product

The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products.

Pizza Hut did not have strategic suppliers for their business. They went into Russia searching for strategic suppliers and realized that meat suppliers lacked quality and reliability, whereas cheese suppliers were basically none existent. Pizza Hut wanted to have strong supplier relations and even suggested to teach local suppliers how to produce their products, however, this was unsuccessful because Russia did not have the right resources such as good cows. When McDonalds went into Russia, they created a new local supplier plant, however, Pizza Hut wanted to source 70% of their supplies from locals. Because of the political tensions in southern Russia, Pizza Hut could not get any suppliers from these warmer regions and the winters in Russia were not fit for growing crops. Therefore, Pizza Hut resorted to buying supplies off the black market. Obviously, the black market suppliers are high risk do not add value to the business. Pizza Hut suppliers are classified as bottleneck. Bottleneck supplies add little value, are high risk, and do not have standard specifications. If Pizza Hut could not get these supplies, production would have to stop therefore creating bottlenecks in their distribution. Pizza Hut competes as a core business and should have considered the implications of not having strategic suppliers in their global business.

Pizza hut is faced with challenges as they try to get their “toe in the water” and enter the market in Moscow. The challenges are:

The presence of giant pizza companies from its origin, Italy, and from its Western counterpart, the US, in almost every corner of the metro is enough to reveal the Filipinos’ love for pizza. Next to fast-food chains selling burgers, the most patronized parlors are those engaged in pizzas and it makes a potential high-income business. Pizza industry in the country is dominated by Pizza Hut, Shakey’s and Greenwich. Having a strong brand equity in the pizza industry allows a company to gain a significant advantage in the market. Customers in the pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because customers will build a relationship with the company and will keep on coming back or ordering from that company if they feel like they are getting a good deal.

When it comes to pizza, everyone has an opin ion . Some of us think th at our current pizza is just fine the way it is. Others h ave a favorite pizza joint th at makes it like no on e else. And m any pizza lovers in America agreed up until recentl y that Dom ino 's home-delivered pizza was amo ng the worst. The home-delivery market for pizza cha ins in th e United States is approximat ely $15 billion per year. Domino's, which owns th e largest home-delivery market share of any U.s . pizza chain, is find ing ways to innovate by overhauling its in-store transaction processing systems and by providing other us eful services to customers, su ch as its Pizza Tracker. And