Pr Exercises ( Grunig, 2011 )

Public relation could be a strategic communication method that happens in between the organization and also the public. The first responsibility of a public relation agency is to take care of effective communication with the stakeholders and to supply them necessary facilities and advantages for gaining structure name. Roxy being a winning publisher and highlighted Australian celebrity has achieved Brobdingnag name and image throughout her entire career. She is that the owner of a bone relation agency. Therefore, as a publisher she has interacted with an outsized variety of individuals from varied culture and background. Oliver phycologist when being sentenced in jail has visaged Brobdingnagian hardships so as to guide PR agency with success. Roxy moreover needs to overcome innumerable barriers for running her organization. However, this specific study has centred to spotlight ten PR practices one by one that are maintained within the organization of Roxy. a number of the PR practices have additionally been noted that Roxy may have maintained whereas running her business.

Public Relations (PR) can sometimes be grouped in with the advertising and marketing industry, but the industry has continued to expand with the increasing digital media platforms and the need to relay information to targeted audiences. The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (“About Public Relations”). The annual revenue of the global relations industry generated more than $14 billion with the U.S. accounting for $12 billion with experts believing it will keep expanding (“Public Relation Services” 2).

Many organizations have experienced some form of public relations problem or crisis. The severity of these public relations problems can vary from very minor to very serious. A public relations problem can arise from a number of areas including leaked information about the practices of a company that could be damaging to their business or sales. In addition a public relation crisis could be dealing with a human resource problem or exposure of poor treatment of employees

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

Overwhelmed with the amount of contacts that I could meet with for this interview, I decided that it would be in my best interest to select a public relations professional that has a similar education background as the one I will complete at Kwantlen Polytechinc University. Fortunately, I was able to get in touch with two public relations practitioners that had in fact graduated from the public relations program at KPU. In their current jobs, one of the graduates focuses on PR media relations, while the other focuses mainly on PR event planning. After careful consideration of which area of expertise interested me the most, I decided to interview Tara Flanagan, the PR practitioner who specializes in event planning, because I wanted to further my understanding in this element of PR. My paper will consist of information about Tara, aspects of her career as a PR professional, and conclude with her advice to a student who is currently studying PR.

Over the past two and a half weeks as a class we have been assigned to talk to a variety of different public relations departments in companies of our interest. Through the struggles of being hung up on immediately or put on hold for 20 plus minutes, this assignment not only allowed me to learn how the PR field works via telephone and email, but what type of field would I be interested in working for. Through all the ups and downs, I have found three businesses that have interested me and would possibly interest me in the future.

After reviewing the outline for the process for the Strategic Public Relations Planning, it appears that the process covers the general guidelines that I believe to be necessary for nonprofit to follow for public relations. This would be a great template for nonprofit organizations starting up to follow. Therefore, I would not add any more steps to the authors current process because each step that is listed in the process plays a vital role to the process. However, the process can be altered to meet the needs of other nonprofit organizations because every organization has different approaches towards building and maintaining relations with the public.

Public Relations or (PR) is an important field that businesses and companies use to connect with their consumers. This involves maintain relationships with the public to promote the business as well as communication between the public and business. My interview dealt with the world of exercise fitness. I interviewed Ricky Gross who is a personal fitness trainer. He is the Owner/Operator of RJG Fitness LLC, which is a personal training company out of metropolitan Atlanta Georgia. His company provides personal fitness sessions, one on one, or group sessions in clients’ own personal homes or fitness clubs. I conducted the interview over Skype to get further information on how his company deals with public relations.

Among the many competing definitions of public relations, J. Grunig and Hunt’s is the most widely

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

In the first scenario we were asked to map ten key stakeholder and write a persuasive letter to the Board of Directors to explain why public relations is beneficial to the company. For this scenario we used Stakeholder theory which consists of 4 different types of stakeholder these are “Enabling: those with the power and authority to make decisions, Functional: the people who make the organisation work, Normative: those who share values with the organisation in crisis and Diffused: those linked

All it takes for a business to expand is an idea of how it can become successful. How do entrepreneur success and how they become successful with producing themselves, products, or organizations? Public Relations play a major part in the success for business. Public relation strategies have helped entrepreneurs and organizations producing products for customer’s interest for wealth. There are also theories that entrepreneurs and organizations use that help them to reach their goals with their products and with promoting their product.

In a world of big business, public relations (PR) is a key area that businesses should always incorporate as part of its business strategy. It can build the credibility of the company and can be utilize as a marketing device. Most companies will hire a PR spokesperson to address the public in either a press conference or other public forums. It is the specialized upkeep of a positive public appearance by a company, organization or famed person. The perception of the public towards any of these entities can weigh heavy on the decisions they will make, whether they will support, purchase or reject that entity. These type of decisions can ultimately affect the reputation, profitability and long-term success of the company. In this scenario,

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.