Practical And Ethical Consideration Of Marketing

1123 WordsOct 14, 20155 Pages
Practical and Ethical Consideration of Marketing to Children Introduction: In 1935, the National Association of Marketing Teacher adopted the first definition of marketing, which was ' the performance of business activities that direct the flow of goods and services from producers to consumers. ' Since 1948, the American Marketing Association has become responsible for the definition of marketing, and it adopted the definition in the same year . The definition of marketing has changed many times since 1948. In 2012, the AMA has provided the newest definition, which is the "activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Practical and ethical marketing are "the basic principals and values that govern the business practices of those engaged in promoting products or services to consumers. In another word, ethics is to act fairly, truthfully, and what it is culturally acceptable. Practical and ethical consideration of marketing to children has changed throughout the years. It has changed because of the growth of marketing competition. Marketing and Children: Sixty years ago, marketers did not look to children, as costumers because of the kids ' number and their spending were not big enough to consider them as costumers. Parents were responsible for buying what their kids needed or wanted. Children at that time were saving their money to have

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