Practices Of Looking: Sturken And Cartwright's

Through visual anthropology, images, ads, and cartoons are constantly changing individual’s views and the world in which they live in. Images are not merely pictures to state the obvious, they are pictures that have a deeper meaning. Whether the meaning is shown or not shown, they convey representation of something more meaningful in the end. Stuart Hall

Everyday people stare at billboards, magazine covers, movies, television, or pictures on the Internet of someone or something that they classify as beautiful. Some things people glance over and other things fascinate them. For example, when Farrah Fawcett’s famous picture of her in her red bathing suit came out; many teenage boys hung that picture in their bedrooms. Their idea of Farrah’s beauty was based strictly her outward appearance.

Technology has come a long way with the invention of Photoshop and photo editors. Individuals around the world idolize singers, actors, reality stars, and models. Looking up to celebrities as perfection, people begin to want to look like them. In Pretty Unreal the authors

By taking a different approach and using comedy and entertainment, Tina Fey has brought people together to understand the important topic of body image in a way people will listen. Body image for women has been a major issue in our world and there has been little change to stop it. “‘Why can’t we accept the human form as it is?’ screams no one. I don’t know why, but we never have. That’s why people wore corsets and neck stretchers and powdered wigs” (142). Everyone wants perfection. Everyone wants what they don’t have. No one is perfect. Everyone has flaws. If the world cannot accept this, people will continue resorting to modified images to produce this “ideal beauty.” One of Fey’s more interesting stories is when she talks about photoshop. Photoshop is a tool which contaminates how people see the human body. But this “perfect body” is intangible. Fey states that everyone is beautiful, and it takes a strong society to believe it. “Photoshop is just like makeup” Fey states, “when it’s done well it looks great, and when it’s overdone you look like a crazy asshole” (142). She relays on the idea that we are taking away the reality of our bodies when using photoshop. Fey’s attachment of a joke with the large and complex idea that photoshop dehumanizes a person is what keeps the reader captivated with the story and wanting to know more. Fey is able to reveal that a picture is an alteration of the true beauty of a person when put through photoshop. The reader is therefore able to assume, beyond all of her funny jokes, Fey

The dove beauty campaigns are again a perfect example of this, as they depict a digitally altered photo of a woman being presented on a billboard (Tpiper). Depicting a remarkable transformation of an ordinary woman, this video shows a billboard model being produced through means of excessive makeup and hair styling in conjunction with digital editing after the photo was taken. This woman is not natural. She has pounds of makeup on her face, as well as photoshopped touchups, and yet she is perceived by the public as the standard of beauty. Nobody is able to compare with such a carefully sculpted face, and therefore this establishes unrealistic expectations

In Stuart Ewen’s All Consuming Images, the preface “Introduction to the New Edition” opens by giving the audience varying progressing images, from break dance to Madonna to Windows 95. This demonstrates a fast change in society: what matters in the history may not be an important issue now. Ewen then questions how a book written earlier still remains important and deserves republication. The book is durable because of the fact that it was written when the idea “images are everywhere” begins to develop. From political stand point, all the images, or specifically propaganda, that people see are to manipulate people’s emotions. In economic sphere, due to the ubiquitous advertising, marketing

In the documentary “killing us softly 4”, Jean Kilbourne discusses the toxic environment that leads to the dehumanizing of females. She goes into intense details on how females have been misrepresented in advertisements over the years. She explains that in advertisements, females have been subjected to inhumane ways such as being a product of sexually expressive methods. Even though in recent years men have been subjected to the same media exploit as women, Jean Kilbourne expresses that it is not as half as bad as what women have been going through, and it is now worse than ever. Jean Kilbourne also expresses how Photoshop is the newest tool in promoting women. Using Photoshop as an advertisement tool allow authors to make women look unrealistically slim.

Visual practices in this era are key elements for the president in order to enable his ideas to be conveyed to his audience, here he is able to Label individuals as heroes and villains, this is an ideal way of building a relationship with American society since they are bombarded by media to portray a vision of what is right and what is wrong, and usually there are victims and perpetrators. As the article elaborates, two important aspects to the process of visual interpretation, one of them being that the images are interpreted with already existing context; images come with words and historical baggage. Hence, our hero and villain dilemma, followed by visual images are presented as objective and authentic pieces of evidence, “not a representation of reality, but reality itself.” Pg.618

Imagery and politics are two closely related concepts. “Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be” (McLuhan, 1971). The image has the power to make or break the politician. The impact of imagery also applies to the Government as a whole. The image created by the government influences the support of the population; because of this correlation, information regarding government affairs goes through filters; information that could negatively impact the image of the government may not be provided to the public depending on how important it may be for the general population to know. In the beginning

This brings me to the controversy surrounding enhanced photos and image editing software that erases flaws and allows for skin whitening. Therefore, the audience is cultivated from a young age to an unrealistic view of society.

“The media have taken many celebrity appearances into their own hands, many times without permission” (“The Objectification of Women” par.2). Because of the media photoshopping women 's beauty on TV, social media, and even advertisements, it began to create a high rate of accusations of teenage girls’ all over the world. “In a recent study, the University at Buffalo sociologists found that the portrayal of women in the popular media over the last several decades has become increasingly sexualized, even pornified"( Donovan par.1). Due to this, women have been treated as sexual objects everywhere. Objectification comes from the lack of confidence and media 's portrayal of beauty. Due to this, the portrayal of men is not the same as females. Objectification is when women are treated like sexual objects. ‘Objectification is often defined by physical appearance, rather than personality” (“The Objectification of Women” par.2). As a result, women struggle to keep up with these trends today. “In order to achieve a ‘perfect’ look, the media manipulates photos using unnecessary editing in Photoshop to completely contort the original, creating an unnatural image” (“The Objectification of Women” par.2). The media is the dominant cause of these actions of teenage girls insecurities, high rates of surgical treatment, and males creating these fictitious assumptions. Objectification in social media should end because it causes teenage insecurities, it

Towards the end of Part One of the television profile “This is Marshall McLuhan: The Medium is the Massage,” McLuhan says “Any new medium changes the image of our own bodies” (22:57). While this is true, McLuhan fails to acknowledge how new mediums change our perception of other's bodies or appearances as well. While magazine covers display photo-shopped women to create impossible beauty standards, women are not the only people affected, men are too. Society as a whole allows various mediums to taint the views of its citizens, whether it be through beauty standards, racism, or political opinions. Though McLuhan is speaking about machines when he makes this remark, it is also applicable to various television and visual outlets as well, and it is in these forms that these mediums change not only the image of our bodies, but the appearances of those around as

A flourishing issue that causes major health risks between all ages, genders, and races worldwide goes unnoticed in many cases and shows little sign of ceasing. This “silent killer” comes not in the form of a new drug or game between reckless friends, but in the form of media’s most malicious secret: photoshop. For years, the media has cropped and slimmed its spokespeople and covermodels, and still commits this practically unnoticed yet incredibly dangerous act today. Although at times it may seem harmless, photoshopping in the media actually causes its viewers to strive to achieve complete perfection—perfection that cannot possibly exist. Even with the terrible accusations against photoshop, some contend that these images

Critics of digital photo alteration base their vocal disapproval in arguments derived from medical evidence, social global standards, and professional ethical guidelines, and thereby profess that use of Photoshop for entertaining an impossibly unrealistic cultural standard for beauty can pose a psychological risk for consumers at large, misguides the scope of socially acceptable preconceptions about beauty, and is decisively unethical on a professional level.

When you see a well taken photograph what's the main thing you think? Well a great many people trust that photography is just connected with top of the line computerized cameras, however a differed number of experts think this is not true anymore. Another medium iPhones photography gives the two experts and non-the capacity to take wonderful pictures without all the specialized weight behind it. In a meeting when asked How might you react to feedback that iPhone photography is less important than conventional film photography, where each shot must be created Julian Calverley expressed, "It's about observation. You don't need to shake off heaps of shots, you can at present simply take 10. I could never backpedal to film. The quality is better now, the capacity to support something on a shoot is there it goes out on a limb. You can go out and shoot and process a film and after that play with it in the darkroom much like you take a photo carefully and do the after creation. Nothing's extremely changed just discernment. Individuals say, 'Gracious it's been photoshopped,' yet in the days of yore, it was extremely worthy to avoid and consume on a print. It's simply the same (Hoyle standard). To be more correct what she implies is suppose for instance one individual likes to take photographs on film and alternate likes to take photographs on an advanced camera both take awesome pictures it only about the impression of which one they like better finished the other. Which conveys me