Practicing International Management Case

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Practicing International Management Case: Psychology of Global Marketing 1. Put yourself in the position of Stephan Loerke of the World Federation of Advertisers. First, make an argument for why the EU should not enact more strict advertising laws. Second, make a case for why advertisers operating in the EU should initiate "voluntary" limits. Third, make a case for why current laws need no modification whatsoever. Which case do you agree with? Which case do you think is the strongest? The European Union should not enact more strict advertising laws because it would simply be a waste of their time. In the article, it says, “But the problem for the Swedes (and others with more restrictive bans) is that they can only…show more content…
Even Barbie has pluses and minuses. Barbie helps kids imagine and play with one another, but Barbie also portrays the image of a certain body shape.” Even though an adult would think of how Barbie portrays herself, a child probably would not think of Barbie’s body shape. 2. Some critics charge advertisers with creating wants among consumers rather than helping them satisfy needs. Select a product and describe how, if it were marketed in a developing economy, it could create wants and not satisfy needs. Explain the ethical issues surrounding the decision of whether to market the product in developing nations. Entertainment systems for adults and children would be a great example of how some critics charge advertisers with creating wants among consumers rather than helping them satisfy needs. With people spending their hard earned money on a system, it creates a constant habit of spending because they’re always going to want new games, as new ones are always coming out. Something as simple as that is very costly and is not necessity in life. Necessities in life are things like, having food on the table, having a place to live, and a job. The ethical issues surrounding the decision of whether to market the product in developing nations are cultural differences, as different cultures obviously have different values and so forth. Here in America, people’s values some might think are twisted as today’s generation is
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